{"id":104921,"date":"2025-06-18T09:57:24","date_gmt":"2025-06-18T08:57:24","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104921"},"modified":"2025-06-18T09:57:28","modified_gmt":"2025-06-18T08:57:28","slug":"threads-is-letting-users-hide-spoilers-in-latest-test","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/threads-is-letting-users-hide-spoilers-in-latest-test\/","title":{"rendered":"Threads is letting users hide spoilers in latest test"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Meta\u2019s latest Threads feature aims to help users avoid spoilers.<\/span><\/h2>\n\n\n\n<h3>Spoiler alert: Threads is testing a spoiler alert<\/h3>\n\n\n\n<p>Nobody likes spoilers. Whether it\u2019s a shock plot in a new TV show, a cameo in a film, or the features on an album with a hidden guestlist. Thankfully, Threads is testing a new feature to help: the ability to hide spoiler content.&nbsp;<\/p>\n\n\n\n<p>Meta CEO Mark Zuckerberg confirmed in a <a href=\"https:\/\/www.threads.com\/@zuck\/post\/DK-BydcJHkF?xmt=AQF0O85WrGD_7vnrJO6Ka2YzEzrs14k5WXVNSP8FzwDoIw\" target=\"_blank\" rel=\"noreferrer noopener\">Threads post<\/a> that the platform is testing a way to \u201chide spoilers in your Threads posts\u201d. Currently available to some users, the feature lets you hide spoilers to any post. That way, other users have to tap to reveal the content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"626\" height=\"127\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-18-094340.png\" alt=\"\" class=\"wp-image-104926 lazyload\"\/><figcaption><em>The spoiler feature on desktop.<\/em><br \/><em>Image credits: <a href=\"https:\/\/www.threads.com\/@zuck\/post\/DK-BydcJHkF?xmt=AQF0O85WrGD_7vnrJO6Ka2YzEzrs14k5WXVNSP8FzwDoIw\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3>How it works<\/h3>\n\n\n\n<p>When composing a Thread, users in the test group can select an option to \u201cmark spoiler\u201d before posting which will blur out content by tapping an image or highlighting the spoiler text.&nbsp;<\/p>\n\n\n\n<p>As of right now, the spoiler feature looks different across devices. Spoilers on desktop are hidden by a grey block, while spoilers are hidden behind floating dots on mobile.<\/p>\n\n\n\n<p>Alec Booker told <a href=\"https:\/\/www.theverge.com\/news\/687655\/threads-hide-spoilers-test-launch\" target=\"_blank\" rel=\"noreferrer noopener\">The Verge<\/a> that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cThis feature is currently optimized for mobile, but we\u2019re working to improve the experience for desktop.\u201d<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/threads-spoilers-new.gif?quality=90&amp;strip=all&amp;crop=0,31.252343457068,100,37.495313085864\" alt=\"\"\/><figcaption><em>Gif credits: Meta<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3>Could it be used in the music industry?<\/h3>\n\n\n\n<p>Movie and TV spoilers aside, the feature could also be useful for other purposes. <a href=\"https:\/\/techcrunch.com\/2025\/06\/16\/threads-is-testing-spoiler-text-zuckerberg-says\/\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch<\/a> notes that it could also be used to blur text and images that are disturbing but don\u2019t violate Terms of Service.<\/p>\n\n\n\n<p>As for the music industry, it could be used to hide:<\/p>\n\n\n\n<ul><li>Surprise album features<\/li><li>Leaked clips from listening parties<\/li><li>Unannounced tracklists&nbsp;<\/li><\/ul>\n\n\n\n<p>All of these moments can be spoiled before fans have a chance to experience them. For artists and labels, leaks and spoiler posts can take the sting out of a carefully planned rollout. A feature like this could help keep the magic intact for longer, all while still encouraging fan engagement.<\/p>\n\n\n\n<p>It could even add a bit of hype, given the novelty behind revealing what\u2019s hidden. In a way, it could act in a similar way to Instagram\u2019s <a href=\"https:\/\/routenote.com\/blog\/instagram-tests-new-features-unlockable-reels-and-monthly-recaps\/\" target=\"_blank\" rel=\"noreferrer noopener\">unlockable reels<\/a>. As seen with <a href=\"https:\/\/routenote.com\/blog\/the-weeknd-becomes-the-first-to-use-instagrams-unlockable-reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Weeknd\u2019s teaser for his film<\/a>, it requires some deeper fan engagement to unlock the post and furthers the hype around a release.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"9bslJjpoXg\"><a href=\"https:\/\/routenote.com\/blog\/the-weeknd-becomes-the-first-to-use-instagrams-unlockable-reels\/\">The Weeknd becomes the first to use Instagram\u2019s unlockable reels<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Weeknd becomes the first to use Instagram\u2019s unlockable reels&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/the-weeknd-becomes-the-first-to-use-instagrams-unlockable-reels\/embed\/#?secret=9bslJjpoXg\" data-secret=\"9bslJjpoXg\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When a big artist drops an album with hidden guest features, fans could enjoy the first listen without being worried about seeing spoilers. One of the most noticeable examples of this was Travis Scott\u2019s Astroworld which had hidden features when it first dropped. Just imagine if you saw spoilers beforehand.<\/p>\n\n\n\n<h3>Wrapping up<\/h3>\n\n\n\n<p>No matter how it\u2019s used, it\u2019s always nice to be able to scroll on social media without seeing unexpected spoilers. It hasn\u2019t rolled out to all users and it\u2019s not clear how many people will gain access to it. However, Booker has said it\u2019s a \u201cglobal test\u201d- so perhaps more people will have access soon.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">Distribute your music to streaming platforms worldwide with RouteNote. Get started for free today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta\u2019s latest Threads feature aims to help users avoid spoilers.<\/p>\n","protected":false},"author":47,"featured_media":104928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30243],"tags":[30308,30722],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Threads is letting users hide spoilers in latest test - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/threads-is-letting-users-hide-spoilers-in-latest-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Threads is letting users hide spoilers in latest test - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Meta\u2019s latest Threads feature aims to help users avoid spoilers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/threads-is-letting-users-hide-spoilers-in-latest-test\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T08:57:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-18-094848-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"969\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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