{"id":104839,"date":"2025-06-12T11:05:30","date_gmt":"2025-06-12T10:05:30","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104839"},"modified":"2025-06-12T11:05:30","modified_gmt":"2025-06-12T10:05:30","slug":"tencent-music-acquires-ximalaya","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tencent-music-acquires-ximalaya\/","title":{"rendered":"Tencent Music acquires Ximalaya in major audio content deal"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Tencent has acquired audio giant Ximalaya to strengthen its position in China\u2019s fast-growing digital audio market.<\/span><\/h2>\n\n\n\n<p>Tencent Music Entertainment Group has announced plans to buy Ximalaya, one of China\u2019s most popular audio platforms, in a deal valued at around US$2.4 billion. The deal will be a mix of cash and stock and marks a major move to boost Tencent Music\u2019s position in the fast-growing online audio market.<\/p>\n\n\n\n<p>According to a <a class=\"\" href=\"https:\/\/www.scmp.com\/tech\/big-tech\/article\/3313901\/tencent-music-buy-ximalaya-audio-app-used-300-million-users?utm_source=rss_feed\">report by the South China Morning Post<\/a>, Tencent Music will pay US$1.26 billion in cash and offer shares amounting to up to 5.2% of its total class A ordinary shares. In addition, 0.37% of shares will be issued to Ximalaya\u2019s founding investors. <\/p>\n\n\n\n<p>The acquisition is still awaiting regulatory approval and will undergo an antitrust review. In preparation, Ximalaya will restructure some of its operations. However, it will continue to run independently. In a statement, Ximalaya said it would &#8220;maintain its brand, operational autonomy, core management team and strategic direction.&#8221; The company also promised that contracts with partners would be honoured and user rights protected.<\/p>\n\n\n\n<p>Tencent Music is listed both in New York and Hong Kong. Its shares jumped following the news &#8211; rising up to 7% in New York pre-market trading. Meanwhile, its shares in Hong Kong had already closed 2.4% higher before the announcement.<\/p>\n\n\n\n<p>Ximalaya, launched in 2012, has become a leading name in China\u2019s online audio world, offering podcasts, audiobooks, music, and radio. Despite several failed attempts to go public &#8211; including a US IPO filing in 2021 and multiple Hong Kong applications &#8211; the company has stayed profitable. By the end of 2023, it reported five straight profitable quarters, annual revenue of 6.16 billion yuan (around US$857 million), net income of 224 million yuan, and 302 million average monthly users.<\/p>\n\n\n\n<p>Tencent Music, which runs QQ Music, Kugou and Kuwo, saw a revenue rise of 8.7% year-on-year in Q1, reaching 7.36 billion yuan. Its net profit hit 4.39 billion yuan, though monthly active users across platforms dropped by 4% to 555 million. The acquisition of Ximalaya may help Tencent Music regain momentum and expand its reach.<\/p>\n\n\n\n<p>With rivals like Qingting FM, NetEase Music, ByteDance\u2019s Tomato Novel, and other digital reading and podcast platforms gaining ground, the market is highly competitive. Tencent Music said of the deal: &#8220;We believe this partnership will unlock new opportunities for Ximalaya\u2019s users, creators, employees, partners and shareholders.&#8221; The move could signal more consolidation ahead in China\u2019s booming audio content space.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/\">Distribute your music to Tencent and all other major streaming platforms around the globe for FREE with RouteNote. Sign up today to get started.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tencent has acquired audio giant Ximalaya to strengthen its position in China\u2019s fast-growing digital audio market. Tencent Music Entertainment Group has announced plans to buy Ximalaya, one of China\u2019s most popular audio platforms, in a deal valued at around US$2.4 billion. The deal will be a mix of cash and stock and marks a major move to boost Tencent Music\u2019s position in the fast-growing online audio market. According to a report by the South China Morning Post, Tencent Music will pay US$1.26 billion in cash and offer shares amounting to up to 5.2% of its total class A ordinary shares&#8230;.<\/p>\n","protected":false},"author":27,"featured_media":104844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tencent Music acquires Ximalaya in major audio content deal - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/tencent-music-acquires-ximalaya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tencent Music acquires Ximalaya in major audio content deal - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Tencent has acquired audio giant Ximalaya to strengthen its position in China\u2019s fast-growing digital audio market. Tencent Music Entertainment Group has announced plans to buy Ximalaya, one of China\u2019s most popular audio platforms, in a deal valued at around US$2.4 billion. The deal will be a mix of cash and stock and marks a major move to boost Tencent Music\u2019s position in the fast-growing online audio market. According to a report by the South China Morning Post, Tencent Music will pay US$1.26 billion in cash and offer shares amounting to up to 5.2% of its total class A ordinary shares....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/tencent-music-acquires-ximalaya\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T10:05:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/06\/rsz_donald-wu-mqvxw_7z1s0-unsplash_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3504\" \/>\n\t<meta property=\"og:image:height\" content=\"2336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johanna Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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