{"id":104781,"date":"2025-06-09T11:33:43","date_gmt":"2025-06-09T10:33:43","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104781"},"modified":"2025-06-09T11:33:46","modified_gmt":"2025-06-09T10:33:46","slug":"timbaland-visual-artist-ai-company","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/timbaland-visual-artist-ai-company\/","title":{"rendered":"Timbaland creates virtual artist as part of new genre, “A-Pop”"},"content":{"rendered":"\n

Timbaland is amping up his involvement in AI, unveiling a new company, artist, and even genre – all centred around AI.<\/span><\/h2>\n\n\n\n

Timbaland has been exploring AI in music for a while now – his latest move sees the creation of a virtual artist and a whole new genre. Additionally, the Grammy Award-winning producer has launched a new AI entertainment company, Stage Zero, which will focus on the new genre that Timbaland calls “A-Pop” (artificial pop). <\/p>\n\n\n\n

As reported by Digital Music News<\/a>, Stage Zero\u2019s first project is an AI-generated pop artist named TaTa. She\u2019s a pink-haired, virtual character created using the voice generation technology from AI music startup Suno. While TaTa hasn\u2019t released a debut single yet, Stage Zero plans to build a full artist identity for her, including social media activity and AI-generated visuals.<\/p>\n\n\n\n

Timbaland has been working with Suno since 2024, when he began uploading unfinished demos of his songs to the platform to experiment with its AI-generated voices. One of those voices stood out. \u201cIt came to a point where I\u2019m like, \u2018Yo, this voice, it\u2019s amazing,\u2019\u201d he said in a quote shared by Kotaku<\/a>. He also said he \u201cfell in love\u201d with it \u2013 and that voice became the foundation for TaTa\u2019s sound.<\/p>\n\n\n\n

Now serving as Suno\u2019s creative director, Timbaland is going all-in on AI\u2019s role in music. Despite Suno facing legal action<\/a> from major labels over copyright concerns, he continues to back the platform and its creative potential.<\/p>\n\n\n\n

Stage Zero co-founder and film producer Rocky Mudaliar described TaTa as just the beginning of what they hope will be a much bigger movement around the A-Pop genre. He emphasised that human creators will still play a role in the process, saying that music from Stage Zero will be \u201ca collaborative process between human creators and\u2026 Suno.\u201d <\/p>\n\n\n\n

However, the response on social media has been mixed. Some fans have questioned whether this direction minimises the role of real artists. Mudaliar addressed the backlash by saying, \u201c[AI is] not going anywhere,\u201d and compared it to how influencers were first dismissed before becoming an accepted part of pop culture.<\/p>\n\n\n\n

Whether A-Pop takes off or not, it\u2019s clear that the music industry is changing \u2013 and artists of all kinds may soon be navigating a space where AI is part of the creative process.<\/p>\n\n\n\n

\n\n\n\n

Distribute your music to all major streaming platforms around the world for FREE with RouteNote. Sign up today to get started.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Timbaland is amping up his involvement in AI, unveiling a new company, artist, and even genre – all centred around AI. Timbaland has been exploring AI in music for a while now – his latest move sees the creation of a virtual artist and a whole new genre. Additionally, the Grammy Award-winning producer has launched a new AI entertainment company, Stage Zero, which will focus on the new genre that Timbaland calls “A-Pop” (artificial pop). As reported by Digital Music News, Stage Zero\u2019s first project is an AI-generated pop artist named TaTa. She\u2019s a pink-haired, virtual character created using the…<\/p>\n","protected":false},"author":27,"featured_media":104784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[11569,7168],"acf":[],"yoast_head":"\nTimbaland creates virtual artist as part of new genre, "A-Pop" - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Timbaland has unveiled a new AI-generated artist and is championing a new genre, "A-Pop". 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