{"id":104668,"date":"2025-06-09T16:32:49","date_gmt":"2025-06-09T15:32:49","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104668"},"modified":"2025-06-09T16:32:49","modified_gmt":"2025-06-09T15:32:49","slug":"journalists-ask-daniel-ek-spotify-supremium-when","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/journalists-ask-daniel-ek-spotify-supremium-when\/","title":{"rendered":"Journalists ask Daniel Ek: Spotify Supremium, when?"},"content":{"rendered":"\n

Image Credit: theroyakash<\/a><\/em><\/p>\n\n\n\n

At a recent event, Spotify hosted journalists to talk about where they are and where they’re going with one big question on everyone’s lips.<\/span><\/h2>\n\n\n\n

Last week, Spotify<\/a> hosted an ‘Open house’ in Stockholm in which journalists were invited to come and talk about music streaming. Consumers have one big thing that they want to know and journalists were there to say it: When will Spotify launch a “Supremium” tier.<\/p>\n\n\n\n

It has been over 4 years since Spotify announced a new tier, offering hi-fi, lossless audio. Since then, rumours have abound about Spotify “Supremium” but still we have nothing. So, what does Daniel Ek have to say about it?<\/p>\n\n\n\n

Sadly, his response to any bonus offerings from Spotify were largely vague and Ek quickly redirected to existing products. The line of questioning seemed to focus on how new products will appeal to superfans, rather than a specific line of questioning over the launch of Supremium.<\/p>\n\n\n\n

Asked about bringing new features that will connect fans with artists and build communities, Music Ally<\/a> report that Ek says it’s “incredibly right” that superfans are looking for this. Ek went on: “If you’re an artist and you have a big fanbase, you actually do want to talk to them too. But how do you scale it? And how do you make that so that it’s not then an exclusionary thing?”<\/p>\n\n\n\n

Considering the future of features, Ek avoids any specific direction, but praises existing features, saying: “What more things can we do like Fans First that scales, and that provides a great experience for the artist, and provides a great experience for the consumer? That’s how we think.”<\/p>\n\n\n\n

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Spotify Supremium – What is it and when is it coming?<\/a><\/blockquote>