{"id":104607,"date":"2025-05-30T17:12:37","date_gmt":"2025-05-30T16:12:37","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104607"},"modified":"2025-06-06T09:43:09","modified_gmt":"2025-06-06T08:43:09","slug":"instagram-beyond-likes","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/instagram-beyond-likes\/","title":{"rendered":"How musicians can master Instagram growth beyond likes"},"content":{"rendered":"\n

Image credit: Jakob Owens<\/a><\/em><\/p>\n\n\n\n

Forget chasing likes; something else is proving a far more powerful way to expand your social media presence and gain huge Instagram reach.<\/span><\/h2>\n\n\n\n

For musicians, Instagram<\/a> is a vital platform for connecting with fans, sharing behind-the-scenes glimpses, and promoting new music. It is a treasure trove of potential engagement. But the algorithm is constantly evolving, and that means new strategies to reach the biggest audience possible.<\/p>\n\n\n\n

While chasing likes isn’t inherently wrong, you might find your page’s growth isn’t accelerating as quickly as you’d hoped. Likes are valuable, but there’s an even more impactful metric to focus on!<\/p>\n\n\n\n

You could be channeling your energy into a strategy that’s proving to be the secret to spreading your content like wildfire among your existing fans and attracting brand new viewers.<\/p>\n\n\n\n

The key to thriving on Instagram in 2025 isn’t about posting more, or even chasing trends. It’s about crafting content that truly resonates, sparks conversations, and gets passed around. We’re talking about shares<\/strong>. <\/p>\n\n\n\n

From Likes to Shares: How to find success on Instagram<\/h3>\n\n\n\n

A study conducted by Instagram strategist Brock Johnson<\/a> found the incredible power of shares on Instagram. They found that, while a like can generate an additional 50 views, a single share could lead to up to 400 additional views. <\/p>\n\n\n\n

Whereas likes show engagement and help content get favoured by the algorithm, shares have a snowball effect. A single share can mean an entirely new audience finds your content, as well as helping the algorithm to recognize your content is making an impact for feed promotion.<\/p>\n\n\n\n

For musicians, this powerful multiplier means that a single share of your songs can lead to hundreds of new potential fans. With each share, you increase the chance that any of those hundreds of new viewers will also share it. <\/p>\n\n\n\n

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Everything you need to know as an artist on Instagram – how to upload to Stories and Reels<\/a><\/blockquote>