{"id":104533,"date":"2025-05-23T11:02:23","date_gmt":"2025-05-23T10:02:23","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104533"},"modified":"2025-06-05T10:51:22","modified_gmt":"2025-06-05T09:51:22","slug":"spotifys-new-ios-app-sees-subscription-boost-after-app-store-changes","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotifys-new-ios-app-sees-subscription-boost-after-app-store-changes\/","title":{"rendered":"Spotify\u2019s new iOS app sees subscription boost after App Store changes"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Following Apple\u2019s key legal ruling, Spotify\u2019s revamped iOS experience is already increasing subscriptions.<\/span><\/h2>\n\n\n\n<h3>Apple forced to loosen its grip<\/h3>\n\n\n\n<p>Earlier this month, a pivotal court ruling <a href=\"https:\/\/routenote.com\/blog\/spotify-submits-new-app-update-after-huge-court-ruling-against-apple\/\" target=\"_blank\" rel=\"noreferrer noopener\">forced Apple to loosen its rules for developers<\/a> in the App Store. The decision allows apps like <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify <\/a>to steer users towards alternative payment methods directly within the app, without having to pay Apple\u2019s 30% commission.<\/p>\n\n\n\n<p>Spotify wasted no time. Almost immediately, it <a href=\"https:\/\/routenote.com\/blog\/spotify-launches-updated-iphone-app-that-lets-you-pay-your-way-without-apples-30-cut\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched a new version of its iOS app<\/a> that capitalizes on this shift. Spotify can now:<\/p>\n\n\n\n<ul><li>Display clear subscription pricing in-app<\/li><li>Direct customers to Spotify\u2019s website to subscribe<\/li><li>Offer direct audiobooks purchases within the app<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"2y4aT7KNuX\"><a href=\"https:\/\/routenote.com\/blog\/spotify-submits-new-app-update-after-huge-court-ruling-against-apple\/\">Spotify submits new app update after huge court ruling against Apple<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Spotify submits new app update after huge court ruling against Apple&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/spotify-submits-new-app-update-after-huge-court-ruling-against-apple\/embed\/#?secret=2y4aT7KNuX\" data-secret=\"2y4aT7KNuX\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Premium subscriptions on the rise<\/h3>\n\n\n\n<p>Spotify is already <a href=\"https:\/\/techcrunch.com\/2025\/05\/21\/spotify-says-support-for-external-payments-on-ios-has-already-boosted-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">reporting <\/a>a &#8220;significant increase\u201d in iOS users upgrading to Premium since rolling out the updated app. This data comes from an amicus brief Spotify filed in support of Epic Games\u2019 ongoing legal battle with Apple.<\/p>\n\n\n\n<p>As part of the tweak, Spotify now includes in-app information that outlines how free users can upgrade to a Premium subscription, including pricing and links to a checkout page. This change has already translated into real gains.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cThe 2025 Order has created substantial benefits for developers and &#8211; more importantly &#8211; consumers. Spotify\u2019s internal data show that its iOS app updates have already resulted in a significant increase in iOS users upgrading to a Premium subscription.\u201d<\/p><cite>Spotify&#8217;s filing in support of Epic Games<\/cite><\/blockquote>\n\n\n\n<p>Importantly, this spike in conversions is exclusive to iOS devices. Android devices already offered basic pricing information, with conversions from free to Premium subscriptions remaining constant. However, the conversion rate on the iOS app has increased substantially. This shows how effective direct communication and payment options are to gaining subscribers.<\/p>\n\n\n\n<h3>Audiobooks get a boost too<\/h3>\n\n\n\n<p>Beyond music, Spotify also reports success in audiobook sales through the new app after just a couple days of launching. The updated functionality allows seamless in-app purchases, something that was previously not possible. Premium users can also now <a href=\"https:\/\/routenote.com\/blog\/spotify-iphone-app-update-buying-options\/\" target=\"_blank\" rel=\"noreferrer noopener\">purchase &#8220;top-up&#8221; hours<\/a> beyond the 15 free hours included each month.<\/p>\n\n\n\n<p>According to Spotify, these product innovations \u201cwould not have been possible without the Injunction.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/storage.googleapis.com\/pr-newsroom-wp\/1\/2025\/05\/Spotify_App-Update_Audiobook_GIF-1.mp4\"><\/video><figcaption><em>Credits: <a href=\"https:\/\/newsroom.spotify.com\/2025-05-01\/following-landmark-court-ruling-spotify-submits-new-app-update-to-apple-to-benefit-u-s-consumers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3>What it means for the music industry<\/h3>\n\n\n\n<p>The boost in subscribers could have a more wide-ranging impact. A surge in Premium subscribers on iOS could reignite the slowed growth of music streaming services. This could have a knock-on effect that benefits artists and rightsholders alike. More subscribers could mean more revenue flowing into the industry.<\/p>\n\n\n\n<p>As of now, Spotify hasn\u2019t revealed the exact subscription figures surrounding the iOS increase. Unless revealed soon, it could be more likely that <a href=\"https:\/\/musically.com\/2025\/05\/22\/spotify-says-app-store-changes-have-boosted-its-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">we\u2019ll have to wait<\/a> for Spotify\u2019s Q2 financial report for the specifics.<\/p>\n\n\n\n<h3>What\u2019s next?<\/h3>\n\n\n\n<p>Apple isn\u2019t backing down from the case. It has appealed the court\u2019s decision, and tried to revert to its previous policies. This was rejected, and Spotify is taking full advantage.<\/p>\n\n\n\n<p>As the case between Apple and Epic Games continues to the US Court of Appeals for the Ninth Circuit, the outcome could reshape how app developers interact with iOS users.&nbsp;<\/p>\n\n\n\n<p>With the case still up in the air, whether Spotify\u2019s subscriber growth can be maintained in the long term remains to be seen. For those in the industry, the case\u2019s development is worth watching.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get your music on Spotify and other streaming services worldwide for free with RouteNote.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following Apple\u2019s key legal ruling, Spotify\u2019s revamped iOS experience is already increasing subscriptions.<\/p>\n","protected":false},"author":47,"featured_media":104535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1],"tags":[568,26383,825],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify\u2019s new iOS app sees subscription boost after App Store changes - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotifys-new-ios-app-sees-subscription-boost-after-app-store-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify\u2019s new iOS app sees subscription boost after App Store changes - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Following Apple\u2019s key legal ruling, Spotify\u2019s revamped iOS experience is already increasing subscriptions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotifys-new-ios-app-sees-subscription-boost-after-app-store-changes\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-23T10:02:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T09:51:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/05\/a-spotify-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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