{"id":104481,"date":"2025-05-20T17:10:21","date_gmt":"2025-05-20T16:10:21","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104481"},"modified":"2025-05-20T17:10:23","modified_gmt":"2025-05-20T16:10:23","slug":"youtube-foundry-expands-with-new-tools-for-independent-artists-in-2025","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-foundry-expands-with-new-tools-for-independent-artists-in-2025\/","title":{"rendered":"YouTube Foundry expands with new tools for independent artists in 2025"},"content":{"rendered":"\n

The first three artists have been revealed as YouTube expands its support for independent musicians.<\/span><\/h2>\n\n\n\n

What is YouTube Foundry?<\/h3>\n\n\n\n

YouTube\u2019s Foundry program has championed independent artists through a series of initiatives<\/a> for over a decade. It offers a multifaceted approach to support upcoming artists through financial grants, mentorship, marketing support, and early access to platform features. With these initiatives, the Foundry program helps to empower artists to thrive in today\u2019s music scene.<\/p>\n\n\n\n

Now, YouTube has unveiled the first three artists selected to kick off its 2025 Foundry program<\/a>. This year, Foundry is expanding its initiatives aimed at providing independent talent with greater exposure and opportunities to grow their career.\u00a0<\/p>\n\n\n\n

New tools for 2025<\/h3>\n\n\n\n

YouTube is building on the program\u2019s success with new additions in 2025:<\/p>\n\n\n\n

Global reach campaigns<\/h4>\n\n\n\n

YouTube is helping artists reach fans across the globe by featuring them on billboards in major locations, including New York\u2019s Times Square, London\u2019s Leicester Square, and S\u00e3o Paulo\u2019s S\u00e9 Metro Station. The initiative helps bring local voices to international audiences.\u00a0<\/p>\n\n\n\n

YouTube is also bringing the program to more locations to help give opportunities to artists from around the globe.<\/p>\n\n\n\n

An emphasis on video<\/h4>\n\n\n\n

This year\u2019s Foundry program is placing an increased emphasis on artists who focus on visual storytelling, reinforcing YouTube\u2019s commitment to supporting musicians who use music videos to connect with fans.<\/p>\n\n\n\n

Foundry Rising<\/h4>\n\n\n\n

YouTube is launching a new tier designed to support even smaller artists, regardless of whether they\u2019re independent or signed. Through \u201cmicro-grants\u201d, YouTube is looking to help artists kick-start their YouTube channels and get their career off the ground.<\/p>\n\n\n\n

These new tools complement the program\u2019s existing efforts of mentorship from YouTube teams, marketing support, and early access to YouTube Music features to amplify reach.<\/p>\n\n\n\n

Meet the first Foundry artists of 2025<\/h3>\n\n\n\n

Now, YouTube has announced the first three artists joining the 2025 Foundry class:<\/p>\n\n\n\n

Anycia, United States<\/h4>\n\n\n\n

From the Southside of Atlanta, Anycia blends influences from New Orleans, New York, and California. With powerful hip-hop tracks, she uses visual storytelling as a big part of her artistry.<\/p>\n\n\n\n

\u201cVisuals are a big part of how I express myself, and YouTube lets me bring my music to life on my terms. Being part of the Foundry program would allow me to reach more people and keep showing up in a way that feels real to me.\u201d<\/p>Anycia via YouTube’s blog<\/cite><\/blockquote>\n\n\n\n

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