{"id":104463,"date":"2025-05-19T11:57:59","date_gmt":"2025-05-19T10:57:59","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104463"},"modified":"2025-05-19T11:58:40","modified_gmt":"2025-05-19T10:58:40","slug":"youtube-shorts-revenue-now-matches-long-form-videos-on-the-platform","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-now-matches-long-form-videos-on-the-platform\/","title":{"rendered":"YouTube Shorts revenue now matches long-form YouTube content"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Ad revenue is now on par with traditional YouTube content, reinforcing Shorts as a major platform for discovery and income.<\/span><\/h2>\n\n\n\n<h3>YouTube Shorts monetization hits a new high<\/h3>\n\n\n\n<p>Last week, YouTube CEO Neal Mohan revealed that <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Shorts<\/a> now brings in the same ad revenue per watch hour as long-form videos in the US, and even surpasses it in some countries. The announcement came during YouTube\u2019s <a href=\"https:\/\/variety.com\/2025\/digital\/news\/youtube-shorts-revenue-parity-core-youtube-us-1236399174\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad pitching conference<\/a> in New York, highlighting the platform\u2019s potential for advertisers.<\/p>\n\n\n\n<p>The leap in monetization is thanks to increased ad impressions, AI-powered ad targeting, and a surge in Shorts viewership compared to long-form videos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cIt\u2019s something that we have been working on for a while and it\u2019s a testament to both the viewer side, but also the quality of the ad products that we build for our advertisers.\u201d<\/p><cite>Neal Mohan, YouTube CEO<\/cite><\/blockquote>\n\n\n\n<h3>The rise of short-form on YouTube<\/h3>\n\n\n\n<p>Shorts has become more than just YouTube\u2019s answer to <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, it has quickly become a cornerstone of the YouTube experience. Around 70% of channels now post Shorts, signaling the popularity of the format for creators on YouTube. In fact, Shorts hit 70 billion daily views last year, with that figure growing by 20% in Q1 2025 alone. This growth has been fueled in part thanks to <a href=\"https:\/\/routenote.com\/blog\/will-tiktoks-us-deadline-be-extended-yet-again\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok\u2019s uncertain legal status<\/a> in the US. As a result, both viewers and creators are looking elsewhere to watch and post their short-form content.<\/p>\n\n\n\n<p>For those in the industry, this trend shows where audience attention is headed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Kxl3BNwgK9\"><a href=\"https:\/\/routenote.com\/blog\/will-tiktoks-us-deadline-be-extended-yet-again\/\">Will TikTok\u2019s US deadline be extended yet again?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Will TikTok\u2019s US deadline be extended yet again?&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/will-tiktoks-us-deadline-be-extended-yet-again\/embed\/#?secret=Kxl3BNwgK9\" data-secret=\"Kxl3BNwgK9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>What this means for artists<\/h3>\n\n\n\n<p>For musicians and the wider music industry, YouTube Shorts has become fundamental at driving music discovery. Music watch time on YouTube is up 10% year-over-year, with Shorts more than contributing. The sheer number of Shorts viewed everyday shows the potential number of ears that artists could reach. As more users seek out short-form content on YouTube, artists have an expanding opportunity to reach new listeners, promote tracks, and build their brand.&nbsp;<\/p>\n\n\n\n<p>Beyond mere discovery, Shorts also offers an alternative income source for artists. With ad revenue per watch hour now level with regular videos, artists have an added incentive to engage fans through bite-sized content.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oZ16QfX2lt\"><a href=\"https:\/\/routenote.com\/blog\/content-ideas-for-musicians-on-shorts-tiktok-reels\/\">Content Ideas for Musicians on Shorts, TikTok, &#038; Reels<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Content Ideas for Musicians on Shorts, TikTok, &#038; Reels&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/content-ideas-for-musicians-on-shorts-tiktok-reels\/embed\/#?secret=oZ16QfX2lt\" data-secret=\"oZ16QfX2lt\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Final thoughts<\/h3>\n\n\n\n<p>YouTube Shorts is quickly becoming central to artist discovery and revenue. As monetization and usage of the platform grows, artists who invest in short-from content are now well-positioned to benefit from this shift. Whether you\u2019re promoting new music or growing your audience, now is the time to start using Shorts.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distribute your music to YouTube Shorts and feature in creator videos worldwide. Get started for free with RouteNote today.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad revenue is now on par with traditional YouTube content, reinforcing Shorts as a major platform for discovery and income. <\/p>\n","protected":false},"author":47,"featured_media":104464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628,30244],"tags":[70,13147],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Shorts revenue now matches long-form YouTube content - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-now-matches-long-form-videos-on-the-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Shorts revenue now matches long-form YouTube content - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Ad revenue is now on par with traditional YouTube content, reinforcing Shorts as a major platform for discovery and income.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-now-matches-long-form-videos-on-the-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T10:57:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T10:58:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/05\/logo-shorts.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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