{"id":104449,"date":"2025-05-16T12:35:50","date_gmt":"2025-05-16T11:35:50","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104449"},"modified":"2025-05-16T12:35:50","modified_gmt":"2025-05-16T11:35:50","slug":"grammy-winner-poo-bear-unveils-ttikr-a-creator-first-video-platform","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/grammy-winner-poo-bear-unveils-ttikr-a-creator-first-video-platform\/","title":{"rendered":"Grammy winner Poo Bear unveils TTIKR, a creator-first video platform"},"content":{"rendered":"\n

Discover how Grammy-winning producer Poo Bear\u2019s new platform TTIKR is giving creators full control, and real income, by letting them charge for every video view.<\/span><\/h2>\n\n\n\n

Multi-platinum producer and songwriter Jason \u201cPoo Bear\u201d Boyd, best known for shaping global hits with Justin Bieber, Usher, and Ed Sheeran, has stepped into the tech space with the launch of TTIKR, a bold new video platform aimed at helping creators directly monetize their content.<\/p>\n\n\n\n

Officially launched in May 2025, TTIKR (pronounced “ticker”) introduces a \u201cpay-per-you video\u201d model, giving creators total control over the value of their content. It challenges the ad-based and algorithm-driven platforms that dominate today\u2019s social media and streaming ecosystems, offering an alternative that allows fans to support artists more transparently and fairly.<\/p>\n\n\n\n

Changing the creator economy<\/h3>\n\n\n\n

The TTIKR platform, available now on both iOS and Android, empowers creators to upload video content and set their own prices, typically ranging from \u00a30.29 to \u00a31.99. Whether it\u2019s a performance video, a behind-the-scenes look at an album in progress, an exclusive film scene, or a sneak peek of a music release, creators can share their work and receive direct payment for each view.<\/p>\n\n\n\n

Importantly, TTIKR doesn\u2019t rely on advertising, subscriptions, or middlemen. This removes the friction creators often face when trying to monetize content on platforms where they must reach high view counts or follower thresholds before seeing significant revenue.<\/p>\n\n\n\n

The team behind TTIKR, which includes co-founders Stephen Hughes (a tech entrepreneur) and Christian Hessler (an inventor with a background in content protection), cites startling industry stats that influenced their mission. Despite the explosion of content creation, fewer than 5% of social media creators earn over \u00a350,000 (~$66,300) per year, and the vast majority struggle to turn engagement into meaningful income.<\/p>\n\n\n\n

TTIKR aims to close that gap by enabling artists to:<\/p>\n\n\n\n