{"id":104442,"date":"2025-05-15T11:51:56","date_gmt":"2025-05-15T10:51:56","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104442"},"modified":"2025-05-15T11:51:59","modified_gmt":"2025-05-15T10:51:59","slug":"youtube-tv-series-features-for-creators","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-tv-series-features-for-creators\/","title":{"rendered":"YouTube will let creators turn videos into bingeable TV shows"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">YouTube has unveiled new features to help creators reach TV audiences and increase ad revenue.<\/span><\/h2>\n\n\n\n<p>YouTube is making it easier for creators to grow their audiences on the big screen, with new updates focused on TV viewing. At its latest <a href=\"https:\/\/blog.youtube\/news-and-events\/brandcast-2025\/\">Brandcast event<\/a>, YouTube announced a pilot programme that lets creators organise their videos into seasons and episodes \u2013 turning regular YouTube content into binge-worthy \u201cTV shows.\u201d<\/p>\n\n\n\n<p>The feature is part of a wider move to help creators tap into the growing number of people watching YouTube on their televisions. According to YouTube CEO Neal Mohan, creators making a majority of their revenue on TV screens was up more than 30% year-over-year, as reported by <a href=\"https:\/\/techcrunch.com\/2025\/05\/14\/youtube-targets-tv-dollars-with-nfl-deal-bingeable-shows-from-creators\/\">TechCrunch<\/a>. ouTube has been steadily climbing as a dominant platform for TV viewing, with <a href=\"https:\/\/routenote.com\/blog\/youtube-tv-streaming-hit-record-highs-in-december-2024\/\">record highs<\/a> in TV streaming time reported in December 2024.<\/p>\n\n\n\n<p>This new format, which is expected to roll out to hundreds of creators in the US this summer, is designed to make it easier for viewers to sit down and watch multiple videos in a row \u2013 just like they would with traditional TV. Popular creators like <em>Challenge Accepted<\/em>\u2019s Michelle Khare and <em>Good Mythical Morning<\/em> with Rhett &amp; Link will be among the first to test this new setup. <\/p>\n\n\n\n<p>The aim is to make YouTube content more bingeable, helping creators reach the audience that prefers long-form viewing on TV. This could open the door for independent creators to build stronger connections with fans and attract more ad revenue from the growing world of TV advertising. YouTube is also <a href=\"https:\/\/routenote.com\/blog\/youtube-tv-redesign\/\">redesigning its TV app<\/a> interface to support this shift.<\/p>\n\n\n\n<p>In addition to the TV show-style features, YouTube also announced new tools for shopping and advertising. These include QR codes and send-to-phone features that make it easier for viewers to buy products they see in videos. YouTube will also use Gemini AI to match ads with trending and relevant content.<\/p>\n\n\n\n<p>Another big announcement was YouTube\u2019s expanding partnership with the NFL. YouTube will <em>exclusively<\/em> stream the first Friday game of the 2025-2026 season \u2013 live from S\u00e3o Paulo, Brazil. This marks the first time YouTube has served as a live broadcaster for the NFL. In the US, the game will be available to YouTube TV subscribers. YouTube shared that fans watched \u201cover 350 million hours of NFL content\u201d on the platform last year and that its stream of the Super Bowl LIX Flag Football Game brought in \u201cover 6 million live views.\u201d<\/p>\n\n\n\n<p>This NFL deal not only boosts YouTube\u2019s presence in live sports but also signals its intent to compete directly with traditional TV networks \u2013 a move that could benefit creators in the long run by attracting more advertising money to the platform.<\/p>\n\n\n\n<p>YouTube\u2019s push to make content more bingeable on TV, combined with smarter ad placement using AI, shows the platform\u2019s commitment to helping creators grow and earn more. For independent creators, this is a chance to reach bigger audiences in new ways and tap into a rapidly expanding market where TV and online video are merging.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/\">Get more updates and news around content creation, social media, and the music industry by checking out the RouteNote blog.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has unveiled new features to help creators reach TV audiences and increase ad revenue. YouTube is making it easier for creators to grow their audiences on the big screen, with new updates focused on TV viewing. At its latest Brandcast event, YouTube announced a pilot programme that lets creators organise their videos into seasons and episodes \u2013 turning regular YouTube content into binge-worthy \u201cTV shows.\u201d The feature is part of a wider move to help creators tap into the growing number of people watching YouTube on their televisions. According to YouTube CEO Neal Mohan, creators making a majority of&#8230;<\/p>\n","protected":false},"author":27,"featured_media":99986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[70],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube will let creators turn videos into bingeable TV shows - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"YouTube introduces TV-style episode features and ad tools to help creators grow audiences and revenue. Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-tv-series-features-for-creators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube will let creators turn videos into bingeable TV shows - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"YouTube introduces TV-style episode features and ad tools to help creators grow audiences and revenue. Learn more here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/youtube-tv-series-features-for-creators\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T10:51:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T10:51:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/YouTube-rolls-out-AI-powered-content-inspiration-tool-for-creators-RouteNote-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1191\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johanna Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/youtube-tv-series-features-for-creators\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/YouTube-rolls-out-AI-powered-content-inspiration-tool-for-creators-RouteNote-Blog.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/YouTube-rolls-out-AI-powered-content-inspiration-tool-for-creators-RouteNote-Blog.jpg\",\"width\":1191,\"height\":675},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/youtube-tv-series-features-for-creators\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/youtube-tv-series-features-for-creators\/\",\"name\":\"YouTube will let creators turn videos into bingeable TV shows - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/youtube-tv-series-features-for-creators\/#primaryimage\"},\"datePublished\":\"2025-05-15T10:51:56+00:00\",\"dateModified\":\"2025-05-15T10:51:59+00:00\",\"description\":\"YouTube introduces TV-style episode features and ad tools to help creators grow audiences and revenue. 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