{"id":104427,"date":"2025-05-14T12:20:52","date_gmt":"2025-05-14T11:20:52","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104427"},"modified":"2025-05-14T12:36:19","modified_gmt":"2025-05-14T11:36:19","slug":"apple-music-and-umg-launch-sound-therapy-to-power-focus-and-relaxation","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/apple-music-and-umg-launch-sound-therapy-to-power-focus-and-relaxation\/","title":{"rendered":"Apple Music and UMG launch \u201cSound Therapy\u201d to power focus, relaxation, and sleep"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">New audio wellness experience puts a twist on well-known songs, combining science and sound for focus.<\/span><\/h2>\n\n\n\n<h3>Apple and UMG tune into wellness<\/h3>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/how-to-get-my-music-on-apple-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Music<\/a> has teamed up with Universal Music Group (UMG) to launch <a href=\"https:\/\/www.apple.com\/uk\/newsroom\/2025\/05\/universal-music-group-and-apple-music-announce-sound-therapy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sound Therapy<\/a>, a new \u201cwellness collection\u201d of science-backed tracks designed to help listeners focus, relax, and sleep.&nbsp;<\/p>\n\n\n\n<p>The initiative blends the familiarity of popular songs from UMG\u2019s catalogue, with added auditory beats and sound waves. Partnering with Sollos, UMG\u2019s audio-wellness technology division, their experts have reimagined popular tracks from artists like Imagine Dragons, Katy Perry, Kacey Musgraves and many more. The result? A fresh listening experience built on scientific research that enhances sound waves, psychoacoustics, and cognitive science, while staying true to each artist\u2019s original vision.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cNow, with Sound Therapy, we\u2019re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music &#8211; one that\u2019s grounded in artistry, shaped by innovation, and designed to support wellness.\u201d<\/p><cite>Rachel Newman, Apple Music\u2019s Co-head<\/cite><\/blockquote>\n\n\n\n<h3>Three Sound Therapy playlists<\/h3>\n\n\n\n<p>Sound Therapy is divided into three themed playlists, each tailored for a specific purpose:<\/p>\n\n\n\n<h4>Focus<\/h4>\n\n\n\n<p>This blends tracks with white noise (described as \u201cwhoosh-like\u201d sounds) which mask distracting sounds- helping you stay present. Combined with gamma wave beats, this helps achieve optimal levels of focus, cognitive performance, and concentration.<\/p>\n\n\n\n<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"450\" style=\"width:100%;max-width:660px;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.music.apple.com\/gb\/playlist\/sound-therapy-focus\/pl.6654fe3086ea43498ff05ed652d6367e\"><\/iframe>\n\n\n\n<h4>Relaxation<\/h4>\n\n\n\n<p>These songs feature theta wave enhancements that help create a calming environment to help you unwind.<\/p>\n\n\n\n<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"450\" style=\"width:100%;max-width:660px;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.music.apple.com\/gb\/playlist\/sound-therapy-relax\/pl.aa243b2eecf54b578949b64bf5923e7c\"><\/iframe>\n\n\n\n<h4>Sleep<\/h4>\n\n\n\n<p>Songs in this playlist incorporate pink noise and delta wave beats, like ocean waves or rainfall sounds, to help encourage better and deeper sleep.&nbsp;<\/p>\n\n\n\n<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"450\" style=\"width:100%;max-width:660px;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.music.apple.com\/gb\/playlist\/sound-therapy-sleep\/pl.44a3d784112843c0b58b0db613eaebf4\"><\/iframe>\n\n\n\n<h3>Apple\u2019s wider mood-based strategy<\/h3>\n\n\n\n<p>Sound Therapy is the latest addition to Apple Music\u2019s growing range of mood-driven content. It follows the success of <a href=\"https:\/\/routenote.com\/blog\/apple-music-launch-three-new-radio-stations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Music Chill radio<\/a> and personalized mood playlists, which has seen \u201cincredible engagement\u201d. Apple also introduced an <a href=\"https:\/\/routenote.com\/blog\/what-is-apples-ambient-music-feature\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ambient Music<\/a> feature in a recent iOS update, which quickly lets users access mood-based playlists from your Control Center.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Zf2rGNmZ6I\"><a href=\"https:\/\/routenote.com\/blog\/apple-music-launch-three-new-radio-stations\/\">Apple Music launch three new radio stations<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Apple Music launch three new radio stations&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/apple-music-launch-three-new-radio-stations\/embed\/#?secret=Zf2rGNmZ6I\" data-secret=\"Zf2rGNmZ6I\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This move also echoes Apple\u2019s wider commitment to health and lifestyle offerings available through Apple Watch, HealthKit, and Apple Fitness+. UMG sees the project as a way to explore new ways to offer wellness benefits for its users.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cGiven Apple\u2019s leadership at the intersection of health and technology, the launch of Sound Therapy represents an important validation of our innovative, science-led Sollos initiative.&#8221;<\/p><cite>Michael Nash, UMG\u2019s Executive Vice President and Chief Digital Officer<\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/how-to-get-my-music-on-apple-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">Want to see your music featured in mood-based playlists on platforms like Apple Music? Start distributing your tracks to Apple Music and other major streaming platforms for free with RouteNote.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New audio wellness experience puts a twist on well-known songs, combining science and sound for focus.<\/p>\n","protected":false},"author":47,"featured_media":104428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[568,5802,30664,30666,30665,4131],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Music and UMG launch \u201cSound Therapy\u201d to power focus, relaxation, and sleep - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/apple-music-and-umg-launch-sound-therapy-to-power-focus-and-relaxation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Music and UMG launch \u201cSound Therapy\u201d to power focus, relaxation, and sleep - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"New audio wellness experience puts a twist on well-known songs, combining science and sound for focus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/apple-music-and-umg-launch-sound-therapy-to-power-focus-and-relaxation\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T11:20:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T11:36:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/05\/Apple-Music-Sound-Therapy-hero_big.jpg.medium.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"692\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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