{"id":104404,"date":"2025-05-14T08:54:09","date_gmt":"2025-05-14T07:54:09","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104404"},"modified":"2025-05-14T08:54:12","modified_gmt":"2025-05-14T07:54:12","slug":"youtube-brings-a-shorts-feed-to-tv","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-brings-a-shorts-feed-to-tv\/","title":{"rendered":"YouTube brings a Shorts feed to TV"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">YouTube adds a dedicated Shorts feed to your Subscription tab in the TV app- its most popular viewing platform.<\/span><\/h2>\n\n\n\n<h3>YouTube adds Shorts feed to TV subscriptions tab<\/h3>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/what-is-youtube-content-id\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube <\/a>is <a href=\"https:\/\/9to5google.com\/2025\/05\/12\/youtube-app-tv-shorts-subscriptions-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">doubling down<\/a> on its popular short-form video format, bringing its popular short-form video format to its most-watched screen: TV. The platform recently announced a dedicated <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shorts<\/a> shelf at the top of the Subscriptions tab on its TV app. It is now being rolled out, and has been spotted across Google TV, Apple TV, and other smart TV devices.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/routenote.com\/blog\/youtube-is-the-new-tv-and-bigger-than-on-phones\/\" target=\"_blank\" rel=\"noreferrer noopener\">TV now ranking above mobile<\/a> as the top way users consume YouTube content, it\u2019s clear that the company is looking to capitalize on this by enhancing its TV app. This rollout is part of YouTube\u2019s broader push to integrate more features into the living room experience, following moves like adding a dedicated <a href=\"https:\/\/routenote.com\/blog\/youtube-enhances-podcast-experience-with-new-dedicated-tab-for-tv-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Podcasts tab<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"b4REJ8uyV0\"><a href=\"https:\/\/routenote.com\/blog\/youtube-enhances-podcast-experience-with-new-dedicated-tab-for-tv-app\/\">YouTube enhances podcast experience with new dedicated tab for TV app<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube enhances podcast experience with new dedicated tab for TV app&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-enhances-podcast-experience-with-new-dedicated-tab-for-tv-app\/embed\/#?secret=b4REJ8uyV0\" data-secret=\"b4REJ8uyV0\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>A better experience for users?<\/h3>\n\n\n\n<p>For fans of short-form content, this change creates a more streamlined experience. Instead of Shorts being scattered throughout your feed, they now appear in a row at the top of your Subscriptions page. This puts your favorite Shorts in one dedicated space rather than clogging up your normal Subscriptions feed. The new shelf refreshes with the latest Shorts from your subscriptions as they become available.\u00a0<\/p>\n\n\n\n<p>However, not everyone is thrilled. The Shorts shelf takes up a significant portion of the screen, pushing regular content down. Sitting on top of your normal long-form video subscriptions, the feed blocks you from seeing video titles and full thumbnails. This requires you to actively scroll down in order to see the long-form content from your subscriptions. Compounding the frustration is that the shelf can\u2019t be dismissed, moved, or disabled. As a result, many users have taken to <a href=\"https:\/\/www.reddit.com\/r\/youtube\/search\/?q=shorts+tv&amp;type=posts&amp;sort=new&amp;cId=bfb2f6c7-9dd3-4f0e-8a2f-c51c8cb92e98&amp;iId=aaa16093-c783-42e3-a1ab-bc604702847b\" target=\"_blank\" rel=\"noreferrer noopener\">Reddit<\/a> to voice their distaste at the change.<\/p>\n\n\n\n<blockquote class=\"reddit-embed-bq\" style=\"height:500px\" data-embed-height=\"659\"><a href=\"https:\/\/www.reddit.com\/r\/youtube\/comments\/1kgvdh7\/appletv_youtube_app_what_the_actual_duck\/\">AppleTV Youtube app &amp; What the actual duck ???<\/a><br \/> by<a href=\"https:\/\/www.reddit.com\/user\/AtlasMMX\/\">u\/AtlasMMX<\/a> in<a href=\"https:\/\/www.reddit.com\/r\/youtube\/\">youtube<\/a><\/blockquote><script async=\"\" src=\"https:\/\/embed.reddit.com\/widgets.js\" charset=\"UTF-8\"><\/script>\n\n\n\n<h3>Key takeaway<\/h3>\n\n\n\n<p>YouTube is clearly pushing towards a more seamless experience, where Shorts, Podcasts, and long-form videos can coexist. For anyone in music promotion, this serves as a reminder that optimizing <a href=\"https:\/\/routenote.com\/blog\/content-ideas-for-musicians-on-shorts-tiktok-reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">your content<\/a> for all formats is no longer optional- it\u2019s essential.<\/p>\n\n\n\n<p>While the UI may still need refinement, the direction of travel is clear: short-form video is becoming a core part of YouTube experience across all devices.\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distribute your music to YouTube Shorts and feature in creator videos worldwide with RouteNote. <\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/what-is-youtube-content-id\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get credited and paid whenever your music is used on the platform thanks to YouTube\u2019s Content ID. Start for free today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube adds a dedicated Shorts feed to your Subscription tab in the TV app- its most popular viewing platform.<\/p>\n","protected":false},"author":47,"featured_media":104405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628,30244],"tags":[70,13147,30662,11985],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube brings a Shorts feed to TV - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-brings-a-shorts-feed-to-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube brings a Shorts feed to TV - 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