{"id":104376,"date":"2025-05-09T13:37:17","date_gmt":"2025-05-09T12:37:17","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=104376"},"modified":"2025-05-09T13:37:21","modified_gmt":"2025-05-09T12:37:21","slug":"the-weeknd-becomes-the-first-to-use-instagrams-unlockable-reels","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/the-weeknd-becomes-the-first-to-use-instagrams-unlockable-reels\/","title":{"rendered":"The Weeknd becomes the first to use Instagram\u2019s unlockable reels"},"content":{"rendered":"\n

Instagram\u2019s new unlockable Reels feature makes its debut, and The Weeknd\u2019s rollout serves as a blueprint for how artists can use it to engage fans.<\/span><\/h2>\n\n\n\n

Instagram\u2019s unlockable reels debut<\/h3>\n\n\n\n

Last month, it was confirmed that Instagram<\/a> was testing a new unlockable Reels feature<\/a>– a tool designed to help creators share exclusive content that fans can only view by entering a secret code. Now, the feature has seen its first official use as The Weeknd has put it into action.\u00a0<\/p>\n\n\n\n

To tease his upcoming film Hurry Up Tomorrow<\/em>, The Weeknd shared a locked Reel that could only be accessed with a code. Fans were prompted to \u201churry up\u2026 and guess the secret code,\u201d with the hint: \u201cCLEAN TITLE FOR TRACK 3\u201d. The correct password? ICANTSING.<\/p>\n\n\n\n

\"\"\/
Image credit: SocialMediaToday<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

What are unlockable reels?<\/h3>\n\n\n\n

Unlockable reels allow creators to share exclusive content that\u2019s hidden behind a password. Users must \u201cEnter secret code\u201d to view the Reel, making the content engaging for fans to uncover the password and reveal the content.<\/p>\n\n\n\n

\n
Instagram tests new features: Unlockable reels and monthly recaps<\/a><\/blockquote>