{"id":103960,"date":"2025-04-03T09:38:23","date_gmt":"2025-04-03T08:38:23","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=103960"},"modified":"2025-04-03T09:38:25","modified_gmt":"2025-04-03T08:38:25","slug":"tiktok-notes-is-shutting-down-tiktok-pulls-the-plug-on-its-instagram-competitor","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tiktok-notes-is-shutting-down-tiktok-pulls-the-plug-on-its-instagram-competitor\/","title":{"rendered":"TikTok Notes is shutting down: TikTok pulls the plug on its Instagram competitor"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">After launching in select locations last year, TikTok Notes is being shut down.<\/span><\/h2>\n\n\n\n<h3>TikTok Notes<\/h3>\n\n\n\n<p>In an era where social media platforms have largely been looking to <a href=\"https:\/\/routenote.com\/blog\/instagram-announces-new-video-editing-app-edits\/\" target=\"_blank\" rel=\"noreferrer noopener\">copy the success<\/a> of TikTok\u2019s short-form, vertical video content, <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> pushed back with its own take on Instagram: TikTok Notes. TikTok Notes launched for testing in select regions in Canada, Australia, and Vietnam, offering users a way to share photos with captions in a similar way to <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. However, it is now set to be shut down just a year after its <a href=\"https:\/\/routenote.com\/blog\/tiktok-notes-is-now-out-photo-app-to-rival-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">initial rollout<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"N3itFJmRXP\"><a href=\"https:\/\/routenote.com\/blog\/tiktok-notes-is-now-out-photo-app-to-rival-instagram\/\">TikTok Notes is now out, photo-app to rival Instagram<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;TikTok Notes is now out, photo-app to rival Instagram&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/tiktok-notes-is-now-out-photo-app-to-rival-instagram\/embed\/#?secret=N3itFJmRXP\" data-secret=\"N3itFJmRXP\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Why is TikTok Notes being discontinued?<\/h3>\n\n\n\n<p>While TikTok hasn\u2019t explicitly stated the reasons for shutting down Notes, a lack of widespread adoption seems to be the likely cause. Rather than pushing forward with the platform, TikTok is pushing users towards Lemon8.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><a href=\"https:\/\/techcrunch.com\/2025\/04\/01\/tiktok-is-shutting-down-its-instagram-competitor-tiktok-notes\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cWe\u2019re excited to bring the feedback from TikTok Notes to Lemon8 as we continue building a dedicated space for our community to share and experience photo content, designed to complement and enhance the TikTok experience.\u201d<\/a><\/p><cite>TikTok spokesperson (via TechCrunch)<\/cite><\/blockquote>\n\n\n\n<p>TikTok has encouraged users to download and save their Notes data before the platform disappears for good, before urging them to continue sharing their creativity through Lemon8.<\/p>\n\n\n\n<blockquote class=\"text-post-media\" data-text-post-permalink=\"https:\/\/www.threads.net\/@jonahmanzano\/post\/DHaZozHJqv1\" data-text-post-version=\"0\" id=\"ig-tp-DHaZozHJqv1\" style=\" background:#FFF; border-width: 1px; border-style: solid; border-color: #00000026; border-radius: 16px; max-width:540px; margin: 1px; min-width:270px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"> <a href=\"https:\/\/www.threads.net\/@jonahmanzano\/post\/DHaZozHJqv1\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%; font-family: -apple-system, BlinkMacSystemFont, sans-serif;\" target=\"_blank\" rel=\"noopener\"> <div style=\" padding: 40px; display: flex; flex-direction: column; align-items: center;\"><div style=\" display:block; height:32px; width:32px; padding-bottom:20px;\"> <svg aria-label=\"Threads\" height=\"32px\" role=\"img\" viewBox=\"0 0 192 192\" width=\"32px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M141.537 88.9883C140.71 88.5919 139.87 88.2104 139.019 87.8451C137.537 60.5382 122.616 44.905 97.5619 44.745C97.4484 44.7443 97.3355 44.7443 97.222 44.7443C82.2364 44.7443 69.7731 51.1409 62.102 62.7807L75.881 72.2328C81.6116 63.5383 90.6052 61.6848 97.2286 61.6848C97.3051 61.6848 97.3819 61.6848 97.4576 61.6855C105.707 61.7381 111.932 64.1366 115.961 68.814C118.893 72.2193 120.854 76.925 121.825 82.8638C114.511 81.6207 106.601 81.2385 98.145 81.7233C74.3247 83.0954 59.0111 96.9879 60.0396 116.292C60.5615 126.084 65.4397 134.508 73.775 140.011C80.8224 144.663 89.899 146.938 99.3323 146.423C111.79 145.74 121.563 140.987 128.381 132.296C133.559 125.696 136.834 117.143 138.28 106.366C144.217 109.949 148.617 114.664 151.047 120.332C155.179 129.967 155.42 145.8 142.501 158.708C131.182 170.016 117.576 174.908 97.0135 175.059C74.2042 174.89 56.9538 167.575 45.7381 153.317C35.2355 139.966 29.8077 120.682 29.6052 96C29.8077 71.3178 35.2355 52.0336 45.7381 38.6827C56.9538 24.4249 74.2039 17.11 97.0132 16.9405C119.988 17.1113 137.539 24.4614 149.184 38.788C154.894 45.8136 159.199 54.6488 162.037 64.9503L178.184 60.6422C174.744 47.9622 169.331 37.0357 161.965 27.974C147.036 9.60668 125.202 0.195148 97.0695 0H96.9569C68.8816 0.19447 47.2921 9.6418 32.7883 28.0793C19.8819 44.4864 13.2244 67.3157 13.0007 95.9325L13 96L13.0007 96.0675C13.2244 124.684 19.8819 147.514 32.7883 163.921C47.2921 182.358 68.8816 191.806 96.9569 192H97.0695C122.03 191.827 139.624 185.292 154.118 170.811C173.081 151.866 172.51 128.119 166.26 113.541C161.776 103.087 153.227 94.5962 141.537 88.9883ZM98.4405 129.507C88.0005 130.095 77.1544 125.409 76.6196 115.372C76.2232 107.93 81.9158 99.626 99.0812 98.6368C101.047 98.5234 102.976 98.468 104.871 98.468C111.106 98.468 116.939 99.0737 122.242 100.233C120.264 124.935 108.662 128.946 98.4405 129.507Z\"><\/path><\/svg><\/div><div style=\" font-size: 15px; line-height: 21px; color: #000000; font-weight: 600; \"> View on Threads<\/div><\/div><\/a><\/blockquote>\n<script async src=\"https:\/\/www.threads.net\/embed.js\"><\/script>\n\n\n\n<h3>What is Lemon8?<\/h3>\n\n\n\n<p>Lemon8 is another ByteDance-owned app that serves as a lifestyle-focused platform where users can share slideshows and photo selections. It offers creative tools, including filters, effects, stickers, and text templates. Much like TikTok, Lemon8 features both \u201cFollowing\u201d and \u201cFor You\u201d feeds for content discovery.<\/p>\n\n\n\n<p>This isn\u2019t the first time that TikTok has pushed Lemon8 as an alternative platform. With the looming possibility of a <a href=\"https:\/\/routenote.com\/blog\/tiktok-75-day-extension\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok ban in the US<\/a>, ByteDance has positioned Lemon8 as a potential backup. This was seen in November where TikTok introduced an easier way for users to link their TikTok account and cross-share photo content between the two apps.<\/p>\n\n\n\n<h3>Impact on the music industry?<\/h3>\n\n\n\n<p>While TikTok Notes\u2019 shutdown may not directly impact the music industry, it highlights the unpredictable nature of social media platforms. Musicians, labels, and marketers should make sure to <a href=\"https:\/\/routenote.com\/blog\/why-creators-should-diversify-online-presence\/\" target=\"_blank\" rel=\"noreferrer noopener\">diversify their social presence<\/a>, as well as looking at alternative means of promoting their music <a href=\"https:\/\/routenote.com\/blog\/offline-marketing-strategies-for-musicians\/\" target=\"_blank\" rel=\"noreferrer noopener\">away from being online<\/a>.<\/p>\n\n\n\n<p>For now, the takeaway is clear: TikTok\u2019s experiment with photo-sharing didn\u2019t take off. Whether Lemon8 will be the answer remains to be seen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"sh1r4O3Aip\"><a href=\"https:\/\/routenote.com\/blog\/why-creators-should-diversify-online-presence\/\">Why is it important to diversify your online presence as an artist?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Why is it important to diversify your online presence as an artist?&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/why-creators-should-diversify-online-presence\/embed\/#?secret=sh1r4O3Aip\" data-secret=\"sh1r4O3Aip\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Upload your music to TikTok, get paid each time your music is used and boost your chances of going viral. Distribute unlimited tracks to streaming and social platforms for FREE with RouteNote.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After launching in select locations last year, TikTok Notes is being shut down.<\/p>\n","protected":false},"author":47,"featured_media":103961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628,30244],"tags":[6207,10264,30616],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Notes is shutting down: TikTok pulls the plug on its Instagram competitor - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"After launching in select locations last year, TikTok Notes is being shut down.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/tiktok-notes-is-shutting-down-tiktok-pulls-the-plug-on-its-instagram-competitor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Notes is shutting down: TikTok pulls the plug on its Instagram competitor - 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