{"id":103814,"date":"2025-03-24T09:34:47","date_gmt":"2025-03-24T09:34:47","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=103814"},"modified":"2025-03-27T16:53:45","modified_gmt":"2025-03-27T16:53:45","slug":"deezers-revenues-increase-in-2024-despite-subscriber-decline","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/deezers-revenues-increase-in-2024-despite-subscriber-decline\/","title":{"rendered":"Deezer\u2019s revenues increase in 2024 despite subscriber decline"},"content":{"rendered":"\n

Strong financial results and strategic innovation push Deezer to profitability while subscribers fall.<\/span><\/h2>\n\n\n\n

Deezer\u2019s strong financial performance in 2024<\/h3>\n\n\n\n

Despite a drop in subscribers from 10 million in 2023 to 9.7 million in 2024, Deezer<\/a> delivered an impressive financial performance<\/a> as it moved closer to profitability. Driven by brand repositioning<\/a>, partnerships, and solid growth directly in France, Deezer reported a 12% revenue increase to \u20ac542 million, exceeding its initial 10% growth target.<\/p>\n\n\n\n

Significantly, Deezer broke even for the first time in the second half of the year, with adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) improving from a \u20ac28.8 million loss in 2023 to \u20ac4 million in 2024.<\/p>\n\n\n\n

\u201c2024 was a landmark year for Deezer, marked by progress, innovation, and growth. We achieved full-year revenue growth of 12%, above our financial targets, reached Adjusted EBITDA break-even in the second half and Deezer became free cash flow positive for the first time.\u201d<\/strong><\/p>Alexis Lanternier, CEO of Deezer<\/cite><\/blockquote>\n\n\n\n

What\u2019s behind Deezer\u2019s success?<\/h3>\n\n\n\n

Deezer\u2019s success was largely brought about by its brand repositioning as it doubled down on its core music experience. Here\u2019s how:<\/p>\n\n\n\n

Enhanced product offering<\/strong><\/h4>\n\n\n\n