{"id":103721,"date":"2025-03-13T10:28:15","date_gmt":"2025-03-13T10:28:15","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=103721"},"modified":"2025-03-13T10:53:46","modified_gmt":"2025-03-13T10:53:46","slug":"is-salsa-having-a-revival-spotify-reveals-all","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/is-salsa-having-a-revival-spotify-reveals-all\/","title":{"rendered":"Is Salsa having a revival? Spotify reveals all"},"content":{"rendered":"\n

Salsa\u2019s popularity is surging, with a younger generation leading the charge.<\/span><\/h2>\n\n\n\n

Salsa\u2019s resurgence<\/h3>\n\n\n\n

Salsa music is experiencing a powerful comeback, fueled by a younger generation of listeners and a fresh wave of artists putting a modern twist on the genre. According to Spotify<\/a>, global streams of salsa have increased more than 140% over the past five years. In the US alone, consumption has nearly doubled in the period, with some cities seeing triple-digit growth in salsa streams in 2024 alone. Cities like Reno, NV (124%), Virginia Beach, VA (123%), and Midland, TX (114%) are among the top US cities embracing the genre.<\/p>\n\n\n\n

Gen Z and modern innovators<\/h3>\n\n\n\n

Surprisingly, Gen Z are the ones driving salsa\u2019s resurgence. Listeners aged 18 to 24 now make up the second-largest demographic consuming salsa globally, highlighting the love that the younger generation are showing to the genre.<\/p>\n\n\n\n

While mainstream Latin superstars like Bad Bunny<\/a> and Rauw Alejandro<\/a> have pushed salsa to a wider audience, new artists are reshaping the sound. Artists such as Christian Alicea<\/a>, Luis Figueroa<\/a>, Moa Rivera<\/a>, Luis V\u00e1zquez<\/a>, and Jonathon Moly<\/a> are among those blending traditional elements with contemporary influences, bringing fresh energy to the genre.<\/p>\n\n\n\n

What’s popular?<\/h3>\n\n\n\n

Both classics and contemporary salsa tracks are thriving on streaming platforms.<\/p>\n\n\n\n

Here are the most-streamed salsa songs globally over the past year:<\/p>\n\n\n\n

1. \u201cBAILE INoLVIDABLE<\/a>\u201d – Bad Bunny<\/a><\/strong><\/p>\n\n\n\n