{"id":103672,"date":"2025-03-11T13:28:00","date_gmt":"2025-03-11T13:28:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=103672"},"modified":"2025-03-11T13:28:03","modified_gmt":"2025-03-11T13:28:03","slug":"does-streaming-2-0-hurt-indie-artists","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/does-streaming-2-0-hurt-indie-artists\/","title":{"rendered":"Does Streaming 2.0 hurt indie artists?"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">IMPALA raises concerns over Amazon Music\u2019s \u201cartist-centric\u201d payout model, warning it could disadvantage independent artists.<\/span><\/h2>\n\n\n\n<h3>IMPALA takes aim at &#8220;Streaming 2.0&#8221;<\/h3>\n\n\n\n<p>Europe\u2019s indie music body IMPALA is <a href=\"https:\/\/impalamusic.org\/umgs-juggernaut-strategy-rages-on-8ball-music-acquired-in-the-netherlands-and-disproportionate-streaming-2-0-push-from-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">pushing back<\/a> against Universal Music Group\u2019s (UMG) goal for the future of streaming &#8211; \u201c<a href=\"https:\/\/routenote.com\/blog\/what-is-streaming-2-0\/\" target=\"_blank\" rel=\"noreferrer noopener\">Streaming 2.0<\/a>\u201d. Following UMG\u2019s <a href=\"https:\/\/routenote.com\/blog\/amazon-music-goes-artist-centric-but-for-which-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">licensing deal<\/a> with Amazon Music at the end of 2024, IMPALA has voiced concerns about the impact of these changes on indie artists.<\/p>\n\n\n\n<p>\u201cArtist-centric\u201d principles lie at the heart of the debate, which aim to combat stream fraud and redistribute payouts to artists above a particular streaming threshold. Critics argue that these changes unfairly benefit established artists, often signed to major labels, at the expense of independent musicians.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Zc9Qgdvitk\"><a href=\"https:\/\/routenote.com\/blog\/what-is-streaming-2-0\/\">What is Streaming 2.0?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;What is Streaming 2.0?&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/what-is-streaming-2-0\/embed\/#?secret=Zc9Qgdvitk\" data-secret=\"Zc9Qgdvitk\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>How Streaming 2.0 affects indies<\/h3>\n\n\n\n<p>While Amazon Music has not disclosed the full details of its new payout model, it appears to follow <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> and <a href=\"https:\/\/routenote.com\/blog\/get-music-on-deezer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deezer<\/a> which have introduced <a href=\"https:\/\/routenote.com\/blog\/umg-deezer-artist-centric-payment\/\" target=\"_blank\" rel=\"noreferrer noopener\">minimum streaming thresholds<\/a> for earning royalties. For example, Spotify now requires tracks to reach <a href=\"https:\/\/routenote.com\/blog\/spotify-to-still-pay-publishing-royalties-below-1k-streams\/\" target=\"_blank\" rel=\"noreferrer noopener\">1,000 plays<\/a> before generating recorded royalties.<\/p>\n\n\n\n<p>These policies mean that more money is funnelled toward high-streaming releases of those typically signed to major labels, while smaller artists see their earnings reduced who are also struggling for visibility amongst a flood of AI-generated uploads.<\/p>\n\n\n\n<h3>IMPALA&#8217;s criticism<\/h3>\n\n\n\n<p>Helen Smith, Executive Chair of IMPALA, has criticised the \u201cartist-centric\u201d payout model as a move designed by dominant industry players for dominant industry players in order to consolidate control.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u201cIndependents are being asked to sign terms with Amazon based on thresholds that have a disproportionate impact on their artists and revenue with some reporting that around 70% or more of their repertoire being demonetised and a large number of artists being impacted in some way.\u201d<\/strong><\/p><cite>Helen Smith, IMPALA\u2019s Executive Chair<\/cite><\/blockquote>\n\n\n\n<p>IMPALA argues that the model is less about supporting artists and more about reinforcing the dominance of major labels like UMG. Instead, UMG is using \u201cStreaming 2.0\u201d to impose its views on the industry and reallocate revenues in favour of major labels.<\/p>\n\n\n\n<h3>Amazon&#8217;s defense<\/h3>\n\n\n\n<p>Amazon Music has defended its approach in response to the criticism, believing that all artists should be able to make a living from creating music to create a \u201cdiverse, vibrant music scene.\u201d A company spokesperson reaffirmed its commitment to supporting all artists, arguing that the royalty model also benefits indies.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong><a href=\"https:\/\/musically.com\/2025\/03\/10\/amazon-music-defends-its-new-payouts-model-after-indie-criticism\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cAt Amazon Music we strive to support the independent music sector, and are committed to contributing to the healthy and sustainable growth of the music industry.\u201d<\/a><\/strong><\/p><cite>Amazon spokesperson<\/cite><\/blockquote>\n\n\n\n<h3>What&#8217;s next for indie artists?<\/h3>\n\n\n\n<p>As the industry moves further into \u201cStreaming 2.0\u201d, concerns are mounting over how these changes will impact the independent music scene. Such payout structures could discourage emerging artists and limit opportunities for new talent to earn and progress their career. Fears also exist about future adjustments to the payout threshold which would further disadvantage smaller players in the streaming economy.\u00a0<\/p>\n\n\n\n<p>While major labels and industry players continue to champion these new policies, indie artists and labels are left questioning whether \u201cartist-centric\u201d really means \u201cmajor-label-centric\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">Did you know that RouteNote\u2019s premium plan allows artists to receive 100% of their streaming revenue? Take control of your earnings and choose RouteNote to distribute your music today.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMPALA raises concerns over Amazon Music\u2019s \u201cartist-centric\u201d payout model, warning it could disadvantage independent artists.<\/p>\n","protected":false},"author":47,"featured_media":103673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,11109],"tags":[635,30482,30483,1423,30362,1038,825,30444,4131,207,680],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Streaming 2.0 hurt indie artists? - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"IMPALA raises concerns over Amazon Music\u2019s \u201cartist-centric\u201d payout model, warning it could disadvantage independent artists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/does-streaming-2-0-hurt-indie-artists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Streaming 2.0 hurt indie artists? - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"IMPALA raises concerns over Amazon Music\u2019s \u201cartist-centric\u201d payout model, warning it could disadvantage independent artists.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/does-streaming-2-0-hurt-indie-artists\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T13:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T13:28:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-11-132215.png\" \/>\n\t<meta property=\"og:image:width\" content=\"756\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/does-streaming-2-0-hurt-indie-artists\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-11-132215.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-11-132215.png\",\"width\":756,\"height\":463},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/does-streaming-2-0-hurt-indie-artists\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/does-streaming-2-0-hurt-indie-artists\/\",\"name\":\"Does Streaming 2.0 hurt indie artists? 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