{"id":103263,"date":"2025-02-11T11:44:12","date_gmt":"2025-02-11T11:44:12","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=103263"},"modified":"2025-02-11T11:44:15","modified_gmt":"2025-02-11T11:44:15","slug":"kendrick-lamars-not-like-us-streams-increase-430-after-super-bowl-halftime-performance","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/kendrick-lamars-not-like-us-streams-increase-430-after-super-bowl-halftime-performance\/","title":{"rendered":"Kendrick Lamar\u2019s \u201cNot Like Us\u201d streams increase 430% after Super Bowl halftime performance"},"content":{"rendered":"\n<p><em>Image credit: <a href=\"https:\/\/www.nytimes.com\/2025\/02\/09\/arts\/music\/kendrick-lamar-super-bowl-halftime-review.html\" target=\"_blank\" rel=\"noreferrer noopener\">Doug Mills\/The New York Times<\/a><\/em><\/p>\n\n\n\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">The Super Bowl show boosted the rapper\u2019s catalog by a 175% increase in Spotify streams.<\/span><\/h2>\n\n\n\n<p>Kendrick Lamar\u2019s explosive 2025 Super Bowl halftime show has increased his streaming numbers on <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>. Within just three hours of his performance, his track <em><a href=\"https:\/\/open.spotify.com\/track\/6AI3ezQ4o3HUoP6Dhudph3?si=cd66b1ac60494c6b\" target=\"_blank\" rel=\"noreferrer noopener\">Not Like Us<\/a><\/em> saw streaming numbers skyrocket by an incredible<strong> 430%<\/strong> on Spotify. Across his entire catalog, Lamar saw a <strong>175%<\/strong> increase in streams, a testament to the massive impact of live performances on music streaming.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hrsUkPFBdx\"><a href=\"https:\/\/routenote.com\/blog\/kendrick-lamar-performs-not-like-us-at-the-super-bowl-halftime-show-amidst-drake-lawsuit\/\">Kendrick Lamar performs \u201dNot Like Us\u201d at the Super Bowl halftime show amidst Drake lawsuit<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Kendrick Lamar performs \u201dNot Like Us\u201d at the Super Bowl halftime show amidst Drake lawsuit&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/kendrick-lamar-performs-not-like-us-at-the-super-bowl-halftime-show-amidst-drake-lawsuit\/embed\/#?secret=hrsUkPFBdx\" data-secret=\"hrsUkPFBdx\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>The setlist that shook Spotify<\/h3>\n\n\n\n<p>Fans eagerly speculated whether Lamar would perform his viral Drake diss track <em>Not Like Us <\/em>amid <a href=\"https:\/\/routenote.com\/blog\/drakes-defamation-battle-with-umg-continues\/\" target=\"_blank\" rel=\"noreferrer noopener\">ongoing legal drama<\/a>. Notably, he did omit the controversial \u201cpedophile\u201d lyric. His high-energy set captivated millions of viewers worldwide, and the immediate streaming boost reflects the performance\u2019s reach. With the numbers still growing, here\u2019s how each track performed post-show:<\/p>\n\n\n\n<ul><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/0nj9Bq5sHDiTxSHunhgkFb?si=76d0f73bdb03455b\" target=\"_blank\" rel=\"noreferrer noopener\">squabble up<\/a>\u201d <strong>+230%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/7KXjTSCq5nL1LoYtL7XAwS?si=b3868158812742fe\" target=\"_blank\" rel=\"noreferrer noopener\">HUMBLE.<\/a>\u201d <strong>+300%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/6HZILIRieu8S0iqY8kIKhj?si=d635fb4f6c9c480a\" target=\"_blank\" rel=\"noreferrer noopener\">DNA.<\/a>\u201d <strong>+260%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/77DRzu7ERs0TX3roZcre7Q?si=d1d5b374481d459a\" target=\"_blank\" rel=\"noreferrer noopener\">euphoria<\/a>\u201d <strong>+260%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/5ho7VSXSmI2KM2nDjcnLyz?si=520758ecdd4e45ff\" target=\"_blank\" rel=\"noreferrer noopener\">man at the garden<\/a>\u201d <strong>+260%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/2Uts1QFB4u2YNIMiqcb4de?si=1d5ee77671c14d4d\" target=\"_blank\" rel=\"noreferrer noopener\">peekaboo<\/a>\u201d <strong>+230%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/45J4avUb9Ni0bnETYaYFVJ?si=33fc3a374e204f40\" target=\"_blank\" rel=\"noreferrer noopener\">luther<\/a>\u201d (with sza) <strong>+170%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/3GCdLUSnKSMJhs4Tj6CV3s?si=80ea39e1b2c64784\" target=\"_blank\" rel=\"noreferrer noopener\">All the Stars<\/a>\u201d (with SZA) <strong>+290%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/6AI3ezQ4o3HUoP6Dhudph3?si=cc481fb4e8274ffe\" target=\"_blank\" rel=\"noreferrer noopener\">Not Like Us<\/a>\u201d <strong>+430%<\/strong><\/li><li>\u201c<a href=\"https:\/\/open.spotify.com\/track\/0aB0v4027ukVziUGwVGYpG?si=0230a951f1d241ca\" target=\"_blank\" rel=\"noreferrer noopener\">tv off<\/a>\u201d <strong>+170%<\/strong><\/li><\/ul>\n\n\n\n<p>Even SZA, who joined Lamar for <em>luther <\/em>and <em>All the Stars<\/em>, saw an 80% increase in Spotify streams in the US following the event.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DF5Vmz0R_p6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DF5Vmz0R_p6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Spotify News (@spotifynews)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3>The importance of live performances<\/h3>\n\n\n\n<p>Lamar\u2019s halftime show serves as a powerful reminder of how live performances can help drive music consumption. Large-scale events like the Super Bowl expose artists to massive new audiences, sparking streaming numbers, album sales, and social media engagement.\u00a0<\/p>\n\n\n\n<p>For Lamar, this performance meant millions of new listeners discovering his music, reinforcing the ongoing importance of live shows which can translate into digital streaming. Whether it\u2019s a festival stage, a stadium, a smaller gig, or a televised spectacle, performing live remains one of the strongest tools for artist visibility and long-term success.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distribute your music to Spotify and other major streaming platforms for free today with RouteNote.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Doug Mills\/The New York Times The Super Bowl show boosted the rapper\u2019s catalog by a 175% increase in Spotify streams. Kendrick Lamar\u2019s explosive 2025 Super Bowl halftime show has increased his streaming numbers on Spotify. Within just three hours of his performance, his track Not Like Us saw streaming numbers skyrocket by an incredible 430% on Spotify. Across his entire catalog, Lamar saw a 175% increase in streams, a testament to the massive impact of live performances on music streaming. The setlist that shook Spotify Fans eagerly speculated whether Lamar would perform his viral Drake diss track Not&#8230;<\/p>\n","protected":false},"author":47,"featured_media":103264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[6409,825,4103,30535],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kendrick Lamar\u2019s \u201cNot Like Us\u201d streams increase 430% after Super Bowl halftime performance - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"The Super Bowl show boosted the rapper\u2019s catalog by a 175% increase in Spotify streams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/kendrick-lamars-not-like-us-streams-increase-430-after-super-bowl-halftime-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kendrick Lamar\u2019s \u201cNot Like Us\u201d streams increase 430% after Super Bowl halftime performance - 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