{"id":103201,"date":"2025-02-06T08:24:02","date_gmt":"2025-02-06T08:24:02","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=103201"},"modified":"2025-02-06T08:24:05","modified_gmt":"2025-02-06T08:24:05","slug":"could-triller-take-over-from-tiktok","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/could-triller-take-over-from-tiktok\/","title":{"rendered":"Could Triller take over from TikTok?"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Triller secures $50 million funding, but can it become the next big short-form video platform?<\/span><\/h2>\n\n\n\n<h3>Triller&#8217;s $50 million boost<\/h3>\n\n\n\n<p>While TikTok\u2019s uncertain future continues to make <a href=\"https:\/\/routenote.com\/blog\/tiktok-25-billion-proposal\/\" target=\"_blank\" rel=\"noreferrer noopener\">headlines<\/a>, lesser-known rival app Triller is making moves of its own. The short-form video platform has secured a <strong><a href=\"https:\/\/trillercorp.com\/triller-steals-social-media-spotlight-with-50-million-fundraise\/\" target=\"_blank\" rel=\"noreferrer noopener\">$50 million round<\/a><\/strong> of equity funding, fuelling its ambitions to establish itself as a major player in digital entertainment.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"TpR9JidYlM\"><a href=\"https:\/\/routenote.com\/blog\/who-is-going-to-buy-tiktok-in-the-u-s-a-list\/\">Who is going to buy TikTok in the U.S.? A list<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Who is going to buy TikTok in the U.S.? A list&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/who-is-going-to-buy-tiktok-in-the-u-s-a-list\/embed\/#?secret=TpR9JidYlM\" data-secret=\"TpR9JidYlM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Triller plans to use the fresh capital to enhance its platform with \u201ccutting-edge AI-driven tools, enhanced live-streaming capabilities, and a revamped video editing suite\u201d. The platform already boasts high-profile backing from artists like The Weeknd, Marshmello, and Lil Wayne. Triller even surged into the top five in the \u201cPhoto and Video\u201d category on app stores- something the platform believes is a testament to its growing appeal.<\/p>\n\n\n\n<h3>Can Triller truly rival TikTok?<\/h3>\n\n\n\n<p>Triller has long positioned itself as an alternative to TikTok, especially as TikTok\u2019s ownership continues to spark regulatory scrutiny. The platform recently launched the \u2018SaveMyTikToks.com\u201d campaign, allowing users to back up their videos and migrate them to Triller. This move helped usher in creators seeking a \u201cUS-owned platform free from political and regulatory roadblocks.\u201d<\/p>\n\n\n\n<p>Despite its ambitions, Triller\u2019s <a href=\"https:\/\/musically.com\/2025\/02\/04\/triller-raises-50m-funding-in-effort-to-outlast-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">financials<\/a> reveal a stark contrast to TikTok\u2019s dominance. In the first nine months of 2024, Triller generated just $18 million in operating revenue while reporting a $25.8 million operating loss. Meanwhile, TikTok reportedly brought in <strong>$16 billion<\/strong> from US users alone in 2023.<\/p>\n\n\n\n<p>Still, Triller CEO Wing Fai Ng remains confident in the company\u2019s trajectory regardless of TikTok\u2019s future, insisting that Triller has been \u201cdesigned to outlast TikTok and any other competitor.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>&#8220;We&#8217;re not building our business around the failure of others; this seismic shift in social media is only the beginning of what&#8217;s to come.&#8221;<\/strong><\/p><cite>Wing Fai Ng, Triller CEO<\/cite><\/blockquote>\n\n\n\n<h3>What&#8217;s next for Triller?<\/h3>\n\n\n\n<p>With its latest funding round, Triller aims to position itself as a go-to hub for creators looking to engage audiences and monetise their content. The company envisions itself as becoming the \u201cpremier social media hub in 2025\u201d.<\/p>\n\n\n\n<p>Yet, much of its future hinges on TikTok\u2019s fate. Triller faces an uphill battle to compete with such an established giant if TikTok remains operational. But if TikTok is shut down, it would undoubtedly provide a golden opportunity for rivals in the short-form video market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Triller secures $50 million funding, but can it become the next big short-form video platform? Triller&#8217;s $50 million boost While TikTok\u2019s uncertain future continues to make headlines, lesser-known rival app Triller is making moves of its own. The short-form video platform has secured a $50 million round of equity funding, fuelling its ambitions to establish itself as a major player in digital entertainment. Triller plans to use the fresh capital to enhance its platform with \u201ccutting-edge AI-driven tools, enhanced live-streaming capabilities, and a revamped video editing suite\u201d. The platform already boasts high-profile backing from artists like The Weeknd, Marshmello, and&#8230;<\/p>\n","protected":false},"author":47,"featured_media":103202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[10264,16363,18558,15716,30529],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Could Triller take over from TikTok? - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Triller secures $50 million funding, but can it become the next big short-form video platform?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/could-triller-take-over-from-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Could Triller take over from TikTok? - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Triller secures $50 million funding, but can it become the next big short-form video platform?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/could-triller-take-over-from-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-06T08:24:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T08:24:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/02\/image.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/could-triller-take-over-from-tiktok\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/02\/image.jpeg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/02\/image.jpeg\",\"width\":1200,\"height\":630},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/could-triller-take-over-from-tiktok\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/could-triller-take-over-from-tiktok\/\",\"name\":\"Could Triller take over from TikTok? 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