{"id":103084,"date":"2025-03-19T14:27:33","date_gmt":"2025-03-19T14:27:33","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=103084"},"modified":"2025-03-19T14:27:36","modified_gmt":"2025-03-19T14:27:36","slug":"get-to-know-pandoras-updated-artist-marketing-platform","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/get-to-know-pandoras-updated-artist-marketing-platform\/","title":{"rendered":"Get to know Pandora’s updated Artist Marketing Platform"},"content":{"rendered":"\n

Pandora AMP is subscribing the ethos of “new year, new me”, bringing artists a revampved homepage experience.<\/span><\/h2>\n\n\n\n

Pandora<\/a> want artists to step into the year correctly. A big new update to their AMP (Artist Marketing Platform)<\/a> homepage makes it easier than ever to for artists to explore their data, manage their profiles, and create campaigns and programs.<\/p>\n\n\n\n

The updates allow artists to take a deeper dive inside specific tracks with more detail. The updates also gives artists more promotional power with quick insights into campaigns and an easier look at stations and playlists you’re invested in.<\/p>\n\n\n\n

Manage a roster of creatives<\/h3>\n\n\n\n

Whether you’re part of a collective, in charge of an indie label, or managing multiple artists, greater roster insights. Get an overview of the artists, curators, and labels you work with and access individual data with ease.<\/p>\n\n\n\n

AMP will sort the creators with the most recent updates to the front, so you can quickly take a look at what’s happening. The artists and creators will be presented in an easily navigable list with image, name, and a tag labelling the type of creator they are.<\/p>\n\n\n\n

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Manage the most important tracks<\/h3>\n\n\n\n

AMP users can ‘favorite<\/strong>‘ the tracks that they’re most interested in watching the results for. This will prioritise these tracks, displaying them with important insights at the top of an artist’s homepage.<\/p>\n\n\n\n

With favorited tracks, artists and managers can:<\/p>\n\n\n\n