{"id":102934,"date":"2025-01-27T15:40:46","date_gmt":"2025-01-27T15:40:46","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=102934"},"modified":"2025-01-27T15:41:47","modified_gmt":"2025-01-27T15:41:47","slug":"weverse-leads-the-superfan-revolution-in-the-music-industry","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/weverse-leads-the-superfan-revolution-in-the-music-industry\/","title":{"rendered":"Weverse: Leading the superfan revolution in the music industry"},"content":{"rendered":"\n

Weverse\u2019s 2024 Global Fandom Trend Report showcases the platform’s impressive growth, underscoring the importance of catering to superfans.<\/span><\/h2>\n\n\n\n

What is Weverse?<\/h3>\n\n\n\n

Launched in 2019 by Hybe, Weverse <\/a>is an innovative platform designed to connect superfans with their favourite artists. Initially focused on K-pop audiences, Weverse has expanded to include global stars like Ariana Grande, Dua Lipa, Megan Thee Stallion, and Conan Gray. With 150 million cumulative global downloads by 2024, Weverse is solidifying its place at the forefront of fan engagement.<\/p>\n\n\n\n

Global growth: Beyond K-Pop<\/h3>\n\n\n\n

Weverse\u2019s 2024 Global Fandom Trend Report<\/a> highlights the growth of the platform. The platform\u2019s user base expanded by 19% year-over-year, reaching superfans in 245 countries and regions. <\/p>\n\n\n\n

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A post shared by Weverse (@weverseofficial)<\/a><\/p><\/div><\/blockquote>\n