{"id":102747,"date":"2025-01-20T10:30:56","date_gmt":"2025-01-20T10:30:56","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=102747"},"modified":"2025-01-21T11:45:00","modified_gmt":"2025-01-21T11:45:00","slug":"instagrams-new-profile-grid-layout-from-squares-to-rectangles","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/instagrams-new-profile-grid-layout-from-squares-to-rectangles\/","title":{"rendered":"Instagram&#8217;s new profile grid layout: From squares to rectangles"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">The change means your perfectly formatted grid could be altered.\n<\/span><\/h2>\n\n\n\n<h3>What&#8217;s changed?<\/h3>\n\n\n\n<p>You may have noticed over the weekend that Instagram has<a href=\"https:\/\/www.theverge.com\/2025\/1\/17\/24346304\/instagram-profile-grids-rectangles-squares\" target=\"_blank\" rel=\"noreferrer noopener\"> officially rolled out<\/a> a major change to its profile grid layout, shifting from the iconic square format to rectangles. Instagram Chief Adam Mosseri announced the change on his Instagram Story on Friday before the updated profile grids rolled out, following tests since August 2024.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u201cI know some of you really like your squares. And square photos are sort of the heritage of Instagram. But at this point, most of what\u2019s uploaded, both photos and videos, are vertical in their orientation.\u201d<\/strong><\/p><cite>Adam Mosseri via Instagram<\/cite><\/blockquote>\n\n\n\n<p>The layout shift aligns with Instagram\u2019s broader push to accommodate vertical content, which dominates user uploads.<\/p>\n\n\n\n<h3>Impact for creators<\/h3>\n\n\n\n<p>For creators and artists, Instagram has become more than just a social platform \u2013 it\u2019s a <a href=\"https:\/\/routenote.com\/blog\/top-seo-friendly-music-marketing-tips-for-independent-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">critical tool for audience engagement and self-promotion<\/a>. The change to a rectangular grid means:<\/p>\n\n\n\n<ul><li><strong>Grid layouts may look misaligned<\/strong>: If your feed relies on a uniform grid design, this update could disrupt the synchronization of your posts across your profile.<\/li><li><strong>More content visibility<\/strong>: Vertical photos and videos will now occupy more space on your profile, potentially showcasing your content more effectively.<\/li><li><strong>Creative overhauls needed<\/strong>: This might be a good time to rethink your Instagram strategy to align with the new format.<\/li><\/ul>\n\n\n\n<h3>Community reaction<\/h3>\n\n\n\n<p>Unsurprisingly, the initial response has been mixed. Many users are frustrated that their carefully planned grids now look inconsistent. However, Mosseri acknowledged that this change is a step forward, despite being a bit painful. He believes that over time people will be excited as more of their photos and more of their videos will be visible in the profile, as opposed to being aggressively cropped.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Spent hours of my life making my Instagram feed look nice only for it to be RUINED by this new update <a href=\"https:\/\/twitter.com\/instagram?ref_src=twsrc%5Etfw\">@instagram<\/a> change it back NOW it\u2019s so ugly<\/p>\u2014 Lois (@loisspencr) <a href=\"https:\/\/twitter.com\/loisspencr\/status\/1880352007950934048?ref_src=twsrc%5Etfw\">January 17, 2025<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">The new update on Instagram is so weird &#x1f62d; <a href=\"https:\/\/t.co\/IN0kvw9fgq\">pic.twitter.com\/IN0kvw9fgq<\/a><\/p>\u2014 Niall Horan Updates &#x1f49c;&#x2728; (@niallxupdates_) <a href=\"https:\/\/twitter.com\/niallxupdates_\/status\/1880616952915546220?ref_src=twsrc%5Etfw\">January 18, 2025<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<h3>Other Instagram updates<\/h3>\n\n\n\n<p>This update is part of a broader set of changes Instagram has introduced, including:<\/p>\n\n\n\n<ul><li><strong><a href=\"https:\/\/routenote.com\/blog\/?p=102751&amp;preview=true&amp;_thumbnail_id=102752\" target=\"_blank\" rel=\"noreferrer noopener\">Updates to the Reels length<\/a><\/strong>: Now allowing videos up to 3 minutes long.<\/li><li><strong><a href=\"https:\/\/routenote.com\/blog\/instagram-update-shows-your-friends-which-reels-youve-liked\/\" target=\"_blank\" rel=\"noreferrer noopener\">Changes to the Reels tab<\/a><\/strong>: Letting you see videos that your friends have liked.<\/li><li><strong><a href=\"https:\/\/routenote.com\/blog\/instagram-announces-new-video-editing-app-edits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram edits<\/a><\/strong>: Instagram\u2019s answer to TikTok\u2019s popular editing tool CapCut.<\/li><\/ul>\n\n\n\n<p>These updates potentially come in response to TikTok\u2019s US ban, looking to capitalise on TikTok\u2019s audience if the ban was enforced.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"6EGmADoWAd\"><a href=\"https:\/\/routenote.com\/blog\/tiktok-resumes-service-in-us\/\">TikTok is restoring service in US, but what happens next?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;TikTok is restoring service in US, but what happens next?&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/tiktok-resumes-service-in-us\/embed\/#?secret=6EGmADoWAd\" data-secret=\"6EGmADoWAd\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">RouteNote partners with Meta to help independent artists and labels distribute music to Instagram, Facebook, and other major platforms for free. Upload your tracks to make them available in Reels, Stories, and more to connect with your audience.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The change means your perfectly formatted grid could be altered. What&#8217;s changed? You may have noticed over the weekend that Instagram has officially rolled out a major change to its profile grid layout, shifting from the iconic square format to rectangles. Instagram Chief Adam Mosseri announced the change on his Instagram Story on Friday before the updated profile grids rolled out, following tests since August 2024. \u201cI know some of you really like your squares. And square photos are sort of the heritage of Instagram. But at this point, most of what\u2019s uploaded, both photos and videos, are vertical in&#8230;<\/p>\n","protected":false},"author":47,"featured_media":102749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,30244],"tags":[6207,30487],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram&#039;s new profile grid layout: From squares to rectangles - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/instagrams-new-profile-grid-layout-from-squares-to-rectangles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram&#039;s new profile grid layout: From squares to rectangles - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"The change means your perfectly formatted grid could be altered. What&#8217;s changed? You may have noticed over the weekend that Instagram has officially rolled out a major change to its profile grid layout, shifting from the iconic square format to rectangles. Instagram Chief Adam Mosseri announced the change on his Instagram Story on Friday before the updated profile grids rolled out, following tests since August 2024. \u201cI know some of you really like your squares. And square photos are sort of the heritage of Instagram. 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