{"id":101870,"date":"2024-11-18T15:43:59","date_gmt":"2024-11-18T15:43:59","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=101870"},"modified":"2024-11-18T15:44:01","modified_gmt":"2024-11-18T15:44:01","slug":"katy-perry-music-venue-trust-donation","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/katy-perry-music-venue-trust-donation\/","title":{"rendered":"Katy Perry to donate \u00a31 per every tour ticket sold to Music Venue Trust"},"content":{"rendered":"\n

Katy Perry has become the latest popular mainstream artist to pledge support for UK grassroots music venues.<\/span><\/h2>\n\n\n\n

Pop star Katy Perry has announced a significant contribution to the UK\u2019s grassroots live music scene. For every ticket sold on her upcoming ‘The Lifetimes Tour,’ \u00a31 will be donated to the Music Venue Trust<\/a> (MVT), a charity dedicated to supporting grassroots venues. This initiative aims to keep small venues running, support emerging artists, and ensure communities can continue to enjoy live music at a local level.<\/p>\n\n\n\n

\u201cThe contribution from these shows will keep venues open, get new and emerging artists out on tour, and enable promoters to bring the best in new music to our communities,\u201d said MVT boss Mark Davyd.<\/p>\n\n\n\n

Katy Perry’s initiative reflects a growing recognition of grassroots venues\u2019 importance across the music industry. Coldplay also partnered with the Music Venue Trust recently to support its work, demonstrating how big-name artists can help spotlight this cause. These efforts complement broader campaigns, including the MVT’s Own Our Venues<\/em> project, which focuses on securing venues’ ownership to protect their futures.<\/p>\n\n\n\n

Another proposed solution gaining momentum is a ticket levy<\/a>, where \u00a31 from every ticket sold for major events could be directed to support grassroots venues. This idea has received backing from the UK government<\/a>, which acknowledged the potential of a ticket levy to create sustained funding streams for the live music ecosystem.<\/p>\n\n\n\n

Perry\u2019s initiative is particularly meaningful given her own history with grassroots music. Her first-ever UK performance took place at The Water Rats, a 200-capacity venue in London. Now, as she prepares to perform at massive arenas like the OVO Hydro in Glasgow and The O2 in London, she\u2019s using her platform to give back to the scene where she began.<\/p>\n\n\n\n

The five venues on Katy Perry\u2019s UK tour have a combined capacity of 85,600, highlighting the potential impact of the funds raised for the Music Venue Trust. If the UK government’s backing of a \u00a31 ticket levy encourages more involvement from arenas and stadiums, grassroots venues could see a much-needed injection of more steady revenue.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Katy Perry has become the latest popular mainstream artist to pledge support for UK grassroots music venues. Pop star Katy Perry has announced a significant contribution to the UK\u2019s grassroots live music scene. For every ticket sold on her upcoming ‘The Lifetimes Tour,’ \u00a31 will be donated to the Music Venue Trust (MVT), a charity dedicated to supporting grassroots venues. This initiative aims to keep small venues running, support emerging artists, and ensure communities can continue to enjoy live music at a local level. \u201cThe contribution from these shows will keep venues open, get new and emerging artists out on…<\/p>\n","protected":false},"author":27,"featured_media":101871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11109],"tags":[11903],"acf":[],"yoast_head":"\nKaty Perry to donate \u00a31 per every tour ticket sold to Music Venue Trust - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Katy Perry has become the next artist pledging to donate vital ticket revenue to the Music Venue Trust, supporting UK grassroots venues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/katy-perry-music-venue-trust-donation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katy Perry to donate \u00a31 per every tour ticket sold to Music Venue Trust - 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