{"id":101718,"date":"2024-10-30T11:28:21","date_gmt":"2024-10-30T11:28:21","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=101718"},"modified":"2024-10-30T11:28:21","modified_gmt":"2024-10-30T11:28:21","slug":"umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/","title":{"rendered":"UMG signs pioneering &#8220;ethical AI&#8221; deal with AI music company, KLAY"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">UMG makes another move towards ethical AI music practices in new partnership.<\/span><\/h2>\n\n\n\n<p>Universal Music Group (UMG) has taken another step in shaping the role of AI in music by partnering with stealth-mode startup <a href=\"https:\/\/www.klay.vision\/\">KLAY<\/a>. Founded by former Sony Music executive Thomas Hesse, producer Ary Attie, and AI expert Bj\u00f6rn Winckler from Google DeepMind, Klay aims to create a \u201cglobal ecosystem\u201d of AI-driven music experiences focused on ethical practices. <br \/><br \/>In this <a href=\"https:\/\/www.universalmusic.com\/universal-music-group-enters-into-a-strategic-collaboration-with-ethical-ai-music-company-klay\/\">partnership<\/a>, UMG and Klay are positioning AI as a tool to empower musicians rather than compete with traditional music catalogs, providing attribution tools to protect artist rights and original works. <br \/><br \/>KLAY\u2019s unique mission is already drawing attention; it\u2019s part of Amazon\u2019s AWS Generative AI Accelerator, where it focuses on creating a \u201cfoundational model for music\u201d with the potential to shift production standards in AI. Co-founder Attie shared a bold vision for KLAY\u2019s role in the industry, saying, \u201cOur great artists have always embraced the newest technologies \u2013 we believe the next Beatles will play with KLAY.\u201d This statement captures the company\u2019s goal to harness AI innovation in ways that uplift and inspire creators rather than replace them.<br \/><br \/>UMG\u2019s collaboration with KLAY fits into its broader \u201cethical AI\u201d initiative, through which UMG has struck deals with a range of companies using AI responsibly. Partnerships with companies like Endel, SoundLabs, and BandLab show that UMG is not only embracing AI but actively shaping how it can benefit artists without threatening their rights. For example, SoundLabs\u2019 work with licensed vocal models allows for creative transformations of iconic tracks, with Brenda Lee&#8217;s Christmas classic getting <a href=\"https:\/\/routenote.com\/blog\/rockin-around-the-christmas-tree-reimagined-in-spanish-thanks-to-ai\/\">reimagined in Spanish<\/a> recently.<br \/><br \/>The impact of UMG\u2019s strategy goes beyond the major label sphere, setting a promising precedent for independent musicians as well. With KLAY, artists of all levels may soon have access to AI tools that help them explore new creative avenues without risking loss of control or revenue. As major players define \u201cethical AI,\u201d independent musicians stand to benefit from innovations that offer new creative possibilities while safeguarding artistic integrity.<br \/><br \/>UMG\u2019s choice to champion ethical AI aligns with its commitment to artists\u2019 rights and reflects its understanding of AI\u2019s powerful potential. Independent musicians should watch these developments closely, as they point to an industry future where AI could become a supportive partner in music creation rather than a competitive force.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UMG makes another move towards ethical AI music practices in new partnership. Universal Music Group (UMG) has taken another step in shaping the role of AI in music by partnering with stealth-mode startup KLAY. Founded by former Sony Music executive Thomas Hesse, producer Ary Attie, and AI expert Bj\u00f6rn Winckler from Google DeepMind, Klay aims to create a \u201cglobal ecosystem\u201d of AI-driven music experiences focused on ethical practices. In this partnership, UMG and Klay are positioning AI as a tool to empower musicians rather than compete with traditional music catalogs, providing attribution tools to protect artist rights and original works&#8230;.<\/p>\n","protected":false},"author":27,"featured_media":101720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[30370],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UMG signs pioneering &quot;ethical AI&quot; deal with AI music company, KLAY - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMG signs pioneering &quot;ethical AI&quot; deal with AI music company, KLAY - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"UMG makes another move towards ethical AI music practices in new partnership. Universal Music Group (UMG) has taken another step in shaping the role of AI in music by partnering with stealth-mode startup KLAY. Founded by former Sony Music executive Thomas Hesse, producer Ary Attie, and AI expert Bj\u00f6rn Winckler from Google DeepMind, Klay aims to create a \u201cglobal ecosystem\u201d of AI-driven music experiences focused on ethical practices. In this partnership, UMG and Klay are positioning AI as a tool to empower musicians rather than compete with traditional music catalogs, providing attribution tools to protect artist rights and original works....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-30T11:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/10\/Untitled-design-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johanna Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/10\/Untitled-design-1.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/10\/Untitled-design-1.png\",\"width\":1200,\"height\":900},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/\",\"name\":\"UMG signs pioneering \\\"ethical AI\\\" deal with AI music company, KLAY - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/#primaryimage\"},\"datePublished\":\"2024-10-30T11:28:21+00:00\",\"dateModified\":\"2024-10-30T11:28:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/umg-signs-pioneering-ethical-ai-deal-with-ai-music-company-klay\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UMG signs pioneering &#8220;ethical AI&#8221; 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