{"id":101436,"date":"2024-10-09T14:00:00","date_gmt":"2024-10-09T13:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=101436"},"modified":"2024-10-09T13:31:17","modified_gmt":"2024-10-09T12:31:17","slug":"k-pop-has-grown-how-much-on-spotify","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/k-pop-has-grown-how-much-on-spotify\/","title":{"rendered":"K-Pop has grown HOW much on Spotify?!"},"content":{"rendered":"\n

Image credit: Joseph Costa<\/a><\/em><\/p>\n\n\n\n

Spotify are celebrating the huge success of Korean music which has grown an unbelievable amount and at a surprising rate.<\/span><\/h2>\n\n\n\n

K-Pop is the global phenomenon of pop music coming out of South Korea. K-Pop artists like BLACKPINK and BTS have taken the world by storm. In a celebration of all things K-Pop, Spotify<\/a> are revealing just how popular the genre is.<\/p>\n\n\n\n

At a K-Pop Talks even in South Korea, Spotify revealed that streams of K-Pop are up 362% since 2018., In that 6 year period artists from South Korea have grown an impressive 182% in the U.S., but they’ve really shined in south-east Asia, growing an astonishing 423%.<\/p>\n\n\n\n

The coverage by Korea Times<\/a> shares a statement by Spotify Korea’s music head, Park Jung-joo, saying: “K-pop has become the global force, with artists breaking into international charts like Billboard. K-Pop, which started in Korea, is being connected with fans around the world through many artists.”<\/p>\n\n\n\n

Evidencing the significant growth of both South Korean music and Spotify’s in-house playlists, their K-Pop hub ‘K-Pop ON! (\uc628)<\/a>‘ has grown 5,600% since 2015. Spotify are quick to point out that all this K-Pop success isn’t simply from the same biggest artists over the year. K-Pop remains fresh as four of the 5 most streamed K-Pop tracks in the first half of 2024 came from newer artists: Illit, Le Sserafim, and Babymonster.<\/p>\n\n\n\n

They still nod their hats to the all-time hitmakers, celebrating the eighth anniversary of Blackpink’s first release. Since then, they have grown 110% each year to amass a total of over 13 billion streams.<\/p>\n\n\n\n

How music artists can reach the huge South Korean market?<\/h3>\n\n\n\n

As an independent artist, you may be looking at the successes across South Korea and wondering how you can be a part of it. There is an easy solution for artists from all over the world to get involved in Spotify, South Korea, and beyond. <\/p>\n\n\n\n

Global artists can reach South Korea’s most popular music services with ease, reaching millions of listeners across the country. RouteNote offers free distribution to FLO, Melon, Bugs!, and Naver Vibe. <\/p>\n\n\n\n

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How to upload your music to South Korea<\/a><\/blockquote>