{"id":100979,"date":"2024-09-05T13:00:00","date_gmt":"2024-09-05T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=100979"},"modified":"2024-09-05T11:59:50","modified_gmt":"2024-09-05T10:59:50","slug":"short-videos-are-important-beyond-social-platforms","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/short-videos-are-important-beyond-social-platforms\/","title":{"rendered":"Why short-form videos are important beyond social media platforms"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">The latest report from Luminate details how TikTok, YouTube Shorts and Reels are having an impact right across the music industry.<\/span><\/h2>\n\n\n\n<p>Since the explosion in popularity of TikTok over the past five years, as well as other platforms like Facebook, Instagram and YouTube getting in on the action, short-form videos are increasingly important in the music and entertainment industries. These platforms are giving fans a new way to connect with the artists they love in new ways. New data from music and entertainment data company Luminate highlights how short-form videos are having a positive impact for artists, even outside of the digital sphere, now more than ever.<\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/2024-streams-are-up-15-1\/\">Luminate published their Midyear Music Report in July<\/a> and <a href=\"https:\/\/routenote.com\/blog\/indie-musicians-increase-streaming-numbers\/\">has since been sharing interesting tidbits of interesting data.<\/a>This report is based on consumer research data.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/luminatedata.com\/blog\/short-form-gains-new-heights\/\">Luminate&#8217;s latest blog on short-form video,<\/a> &#8220;the average U.S. consumer spends more time on these platforms than engaging in traditional activities like sports and reading&#8221;. TikTok remains the leader among music listeners, <a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-to-overtake-tiktok\/\">however with growing competition from YouTube Shorts,<\/a> Facebook Reels and Instagram Reels, TikTok could soon be in trouble, as other tools are built in to existing popular platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2000\" height=\"1253\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-1-090324.jpg\" alt=\"\" class=\"wp-image-100982 lazyload\"\/><figcaption><em>Image Credit: <a href=\"https:\/\/luminatedata.com\/blog\/short-form-gains-new-heights\/\">Luminate<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Luminate details how different audiences engage in different ways on short-form platforms. For example J-Pop and K-Pop fans are 59% more likely to post on short-form video platforms compared to the average US music listener. Likewise, Hip-Hop\/Rap and Latin music listeners are 41% more likely to post. These examples show why it&#8217;s important for artists and managers to dive into the report for more information and analyse their own statistics.<\/p>\n\n\n\n<p>The last chart shows how short-form viewers spend more money on streaming services and artist merchanise than the average US music streamer. While they also spend less on physical music, short-form fans are 38% more likely to attend live performances or concerts, showing that short-form can drive both digital and experiential revenue streams.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2000\" height=\"1253\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/09\/Blog-2-090324.jpg\" alt=\"\" class=\"wp-image-100983 lazyload\"\/><figcaption>Image Credit: Luminate<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>Make the most of short-form platforms, by upload your music to <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\">TikTok<\/a>, <a href=\"https:\/\/routenote.com\/blog\/what-is-facebook\/\">Facebook Reels<\/a>, <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\">Instagram Reels<\/a> and <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\">YouTube Short<\/a>, and start generating revenue across platforms today. <a href=\"https:\/\/routenote.com\/\">When you distribute your music with RouteNote, it&#8217;s free and easy!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest report from Luminate details how TikTok, YouTube Shorts and Reels are having an impact right across the music industry.<\/p>\n","protected":false},"author":9,"featured_media":100981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30244],"tags":[29834,16187,10264,13147],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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