{"id":100630,"date":"2024-08-09T12:00:00","date_gmt":"2024-08-09T11:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=100630"},"modified":"2024-08-09T11:26:48","modified_gmt":"2024-08-09T10:26:48","slug":"instagrams-new-secret-for-success-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/instagrams-new-secret-for-success-and-how-to-use-it\/","title":{"rendered":"Instagram’s new secret for success (and how to use it!)"},"content":{"rendered":"\n

Image credit: Georgia de Lotz<\/a><\/em><\/p>\n\n\n\n

Instagram have changed the way your content engagement is tracked with one new, vital metric that you need to get to know.<\/span><\/h2>\n\n\n\n

Instagram<\/a> have updated a new metric available in your insights. ‘Views’ are the new way to track how people are engaging with your content across photos, Stories, Carousels, and Reels.<\/p>\n\n\n\n

Views are the evolution of plays on Reels, which will slowly be phased out. They track when someone has seen your content of any type and that includes when the same person comes back to view your content multiple times. This sets it apart from reach statistics and makes it more actionable, showing content that might be engaging by bringing back viewers multiple times. <\/p>\n\n\n\n

Instagram writes: “We are introducing Views as the primary metric across all organic and boosted media formats which includes reels, live, photos, carousels, and stories.”<\/p>\n\n\n\n

Instagram’s chief Adam Mosseri says: “Historically, we’ve shown different metrics for Reels vs. other posts, but we want to evolve this so it’s easier to understand how your content is doing regardless of the format.”<\/p>\n\n\n\n

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A post shared by Adam Mosseri (@mosseri)<\/a><\/p><\/div><\/blockquote>\n