{"id":100406,"date":"2024-07-18T13:00:00","date_gmt":"2024-07-18T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=100406"},"modified":"2024-07-18T12:20:35","modified_gmt":"2024-07-18T11:20:35","slug":"2024-streams-are-up-15-1","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/2024-streams-are-up-15-1\/","title":{"rendered":"2024 streams are up 15.1% compared to the first six months of 2023"},"content":{"rendered":"\n

Music and entertainment data analyst company Luminate has published their 2024 Midyear Music Report, detailing key industry insights.<\/span><\/h2>\n\n\n\n

We’re now in July, which means we’ve recently wrapped up the first half of 2024. Luminate<\/a> has compiled music consumption data for January to June.<\/p>\n\n\n\n

Global On-Demand Audio music streams for the first six months of the year were at 2.29 trillon. While largely an incomprehensible number, streams are up 15.1% compared to the same period last year. US on-demand audio streams were 665.8 billion this year, up 8% compared to last year. The US holds a 29% share of all global streams, which is down from 31% as other markets grow at a faster rate.<\/p>\n\n\n\n

One thing that hasn’t changed is the percentage of current music streams versus catalogue music streams in the US. 27.2% of streams in the first half of 2024 were for current music, while 72.8% of streams were for catalogue music. The exact same percentages as the first half of 2023.<\/p>\n\n\n\n

Continuing on US stats, latin music was the fastest growing ‘core’ genre in the US, growing its share of on-demand streaming by 0.51% year-over-year. There were also small rises in streams for rock, pop and country music, while R&B\/hip-hop was still the biggest single genre.<\/p>\n\n\n\n

Independent-distributed artists are increasing their share. Streams of non-major (UMG, WMG, Sony) distributed tracks between 1-10 million streams were up 0.6%. The 10-50 million tier increased by an impressive 2.3%. Tracks with 50-100 million streams increased by 1.8%.<\/p>\n\n\n\n

There’s plenty more in the report, with details on live events, age demographics, video game data, short-form videos, additional markets, premium streaming numbers, physical media, the top artists and much more. You can find the full report here.<\/strong><\/a> Stream the webinar below.<\/p>\n\n\n\n

\n