{"id":100181,"date":"2024-06-20T18:00:00","date_gmt":"2024-06-20T17:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=100181"},"modified":"2024-06-20T17:32:33","modified_gmt":"2024-06-20T16:32:33","slug":"tiktok-are-promoting-music-by-making-music-a-game","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tiktok-are-promoting-music-by-making-music-a-game\/","title":{"rendered":"TikTok are promoting music by making music a game"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">TikTok are gamifying audiences to get them engaged with music more, beginning with the world&#8217;s biggest artist.<\/span><\/h2>\n\n\n\n<p>TikTok has launched an innovative, in-app experience celebrating Taylor Swift&#8217;s record-breaking &#8220;The Eras Tour&#8221;. This first-of-its-kind initiative offers a glimpse into how TikTok is revolutionising artist promotion and fan engagement. <\/p>\n\n\n\n<p>The new experiences gamify TikTok for Swifties. Each week, fans can complete album-themed tasks to unlock exclusive profile frames and digital &#8220;friendship beads&#8221;. The experience will also feature video highlights from tour stops and playlists aligned with each week&#8217;s album theme.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@musicontiktok\/video\/7382477591606873364\" data-video-id=\"7382477591606873364\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@musicontiktok\" href=\"https:\/\/www.tiktok.com\/@musicontiktok?refer=embed\" rel=\"noopener\">@musicontiktok<\/a> Calling all Swifties! &#x2728; Celebrate the record-breaking <a title=\"tstheerastour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tstheerastour?refer=embed\" rel=\"noopener\">#TSTheErasTour<\/a> <a target=\"_blank\" title=\"\u266c original sound  - MusicOnTikTok\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-MusicOnTikTok-7382477669407935249?refer=embed\" rel=\"noopener\">\u266c original sound  &#8211; MusicOnTikTok<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Swift is currently on the most profitable music concert tour ever. Her Eras tour has been a huge global phenomenon and TikTok are converting some of the hype into their app experience. Dedicated app experiences can help to strengthen the connection between artists and fans.<\/p>\n\n\n\n<p>It&#8217;s a logical choice for the current world&#8217;s biggest artist to gain an interactive experience on TikTok. Billie Eilish recently launched a brand new feature, <a href=\"https:\/\/routenote.com\/blog\/tiktok-unveils-their-new-fan-spotlight-feature\/\">Fan Spotlight<\/a>, on TikTok, as well as her own interactive challenges. The gamification of music on Spotlight helps to grow engagement; it will be interesting to see if they provide availability further, to more artists than the world&#8217;s top. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"OUyw2o6y6Y\"><a href=\"https:\/\/routenote.com\/blog\/tiktok-unveils-their-new-fan-spotlight-feature\/\">TikTok unveils their new Fan Spotlight feature<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;TikTok unveils their new Fan Spotlight feature&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/tiktok-unveils-their-new-fan-spotlight-feature\/embed\/#?secret=OUyw2o6y6Y\" data-secret=\"OUyw2o6y6Y\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>TikTok have been pushing music promotion on their platform to another level this year. Following conflicts with major label Universal Music Group, they signed a new deal which contained an agreement to provide &#8220;new promotional and engagement opportunities&#8221;. <\/p>\n\n\n\n<p>The Taylor Swift experiences are yet another example of TikTok&#8217;s increased focus on music. We will likely see more opportunities for music promotion on TikTok as the year progresses.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>All artists can upload their music to TikTok for free. When you upload your music to TikTok&#8217;s content library, creators around the world can use your music in their videos. This offers artists the potential to go viral or get discovered when used in TikTok trends. <\/p>\n\n\n\n<p>All artists with music on TikTok can also now make use of <a href=\"https:\/\/routenote.com\/blog\/new-tiktok-artist-accounts-connect-fans-artists\/\">TikTok&#8217;s new artists accounts<\/a>, to boost your presence on the platform.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\">Sign up to RouteNote for free to upload your music at www.routenote.com.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok are gamifying audiences to get them engaged with music more, beginning with the world&#8217;s biggest artist.<\/p>\n","protected":false},"author":12,"featured_media":100182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1,6628],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok are promoting music by making music a game - 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