{"id":100083,"date":"2024-06-17T13:00:00","date_gmt":"2024-06-17T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=100083"},"modified":"2024-06-17T12:20:46","modified_gmt":"2024-06-17T11:20:46","slug":"spotify-launch-creative-lab-for-exciting-new-opportunities","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/","title":{"rendered":"Spotify launch Creative Lab for exciting new opportunities"},"content":{"rendered":"\n<p><em>Image credit: <a href=\"https:\/\/unsplash.com\/@reganography\">Samuel Regan-Asante<\/a><\/em><\/p>\n\n\n\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Spotify are opening up new potential for brands and artists to connect with their brand new Creative Lab agency.<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/spotify#:~:text=You%20can%20distribute%20unlimited%20music,listeners%20all%20around%20the%20world.\">Spotify<\/a> have announced the launched of their first in-house creative agency. Their Creative Lab will empower relationships with companies to provide unique marketing opportunities, that will presumably team artists up with brands. <\/p>\n\n\n\n<p>It seems like it might be an expansion of <a href=\"https:\/\/routenote.com\/blog\/music-promotion-get-discovered-with-spotify-aux\/\">Spotify AUX<\/a>, the music streaming service&#8217;s agency launched earlier this year. With AUX, Spotify created unique partnerships between artists and brands to use music in their marketing campaigns. Creative Lab seems to expand the opportunities on offer with AI tools and unique promotions built inside their apps.<\/p>\n\n\n\n<p>Spotify have revealed their new tool &#8216;Quick Audio&#8217; which can be used to rapidly produce scripts and voiceovers using generative AI. The tool is designed to allow brands to create snappy advertisements in moments, based on successful advertising it has learned from. The tool will launch in Spotify Ads Managers soon, a spokesperson says. <\/p>\n\n\n\n<p>The spokesperson wrote: &#8220;Every campaign Creative Lab touches is highly customized to each specific brand and business need.&#8221; They plan to help brands produce video and audio advertisements, provide in-app digital experiences, and call-to-action cards, as well as more to come. <\/p>\n\n\n\n<p>Spotify have teamed up with Rockstar Energy Drink to show how their Creative Lab can serve brands. Together, they launched a livestreamed concert series called &#8220;Press Play&#8221; featuring Stormzy and other artists. Aperol will reportedly be another of Spotify&#8217;s clients.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Artists can get discovered and heard on Spotify. With your music on Spotify, you not only reach a global audience of listeners but have the potential for your music to be picked up by brands for huge marketing potential. Spotify AUX is creating unique connections between music and advertisements.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\">Upload your music to Spotify for free and earn revenues with every stream. Distribute unlimited music releases worldwide at www.routenote.com.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify are opening up new potential for brands and artists to connect with their brand new Creative Labs agency.<\/p>\n","protected":false},"author":12,"featured_media":100085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1],"tags":[825],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify launch Creative Lab for exciting new opportunities - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Spotify are opening up new potential for brands and artists to connect with their brand new Creative Labs agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify launch Creative Lab for exciting new opportunities - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify are opening up new potential for brands and artists to connect with their brand new Creative Labs agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-17T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T11:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg\",\"width\":800,\"height\":500,\"caption\":\"Spotify creative lab marketing opportunities\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/\",\"name\":\"Spotify launch Creative Lab for exciting new opportunities - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#primaryimage\"},\"datePublished\":\"2024-06-17T12:00:00+00:00\",\"dateModified\":\"2024-06-17T11:20:46+00:00\",\"description\":\"Spotify are opening up new potential for brands and artists to connect with their brand new Creative Labs agency.\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spotify launch Creative Lab for exciting new opportunities\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d\"},\"headline\":\"Spotify launch Creative Lab for exciting new opportunities\",\"datePublished\":\"2024-06-17T12:00:00+00:00\",\"dateModified\":\"2024-06-17T11:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#webpage\"},\"wordCount\":325,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg\",\"keywords\":[\"spotify\"],\"articleSection\":[\"Artist \/ Label News\",\"Digital Music News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d\",\"name\":\"Jacca-RouteNote\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g\",\"caption\":\"Jacca-RouteNote\"},\"description\":\"Writing about music, listening to music, and occasionally playing music.\",\"sameAs\":[\"https:\/\/twitter.com\/CockJacca\"],\"url\":\"https:\/\/routenote.com\/blog\/author\/jacca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotify launch Creative Lab for exciting new opportunities - RouteNote Blog","description":"Spotify are opening up new potential for brands and artists to connect with their brand new Creative Labs agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/","og_locale":"en_US","og_type":"article","og_title":"Spotify launch Creative Lab for exciting new opportunities - RouteNote Blog","og_description":"Spotify are opening up new potential for brands and artists to connect with their brand new Creative Labs agency.","og_url":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/","og_site_name":"RouteNote Blog","article_published_time":"2024-06-17T12:00:00+00:00","article_modified_time":"2024-06-17T11:20:46+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@CockJacca","twitter_misc":{"Written by":"Jacca-RouteNote","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg","width":800,"height":500,"caption":"Spotify creative lab marketing opportunities"},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#webpage","url":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/","name":"Spotify launch Creative Lab for exciting new opportunities - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#primaryimage"},"datePublished":"2024-06-17T12:00:00+00:00","dateModified":"2024-06-17T11:20:46+00:00","description":"Spotify are opening up new potential for brands and artists to connect with their brand new Creative Labs agency.","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Spotify launch Creative Lab for exciting new opportunities"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d"},"headline":"Spotify launch Creative Lab for exciting new opportunities","datePublished":"2024-06-17T12:00:00+00:00","dateModified":"2024-06-17T11:20:46+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#webpage"},"wordCount":325,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg","keywords":["spotify"],"articleSection":["Artist \/ Label News","Digital Music News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/spotify-launch-creative-lab-for-exciting-new-opportunities\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d","name":"Jacca-RouteNote","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g","caption":"Jacca-RouteNote"},"description":"Writing about music, listening to music, and occasionally playing music.","sameAs":["https:\/\/twitter.com\/CockJacca"],"url":"https:\/\/routenote.com\/blog\/author\/jacca\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/06\/samuel-regan-asante-vGtPZLEC9HE-unsplash.jpg","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/100083"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=100083"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/100083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/100085"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=100083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=100083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=100083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}