{"version":"1.0","provider_name":"RouteNote Blog","provider_url":"https:\/\/routenote.com\/blog","author_name":"Tom Marshall","author_url":"https:\/\/routenote.com\/blog\/author\/tom-marshall\/","title":"YouTube Music testing new \u201cMonthly Audience\u201d metric - RouteNote Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/routenote.com\/blog\/youtube-music-testing-new-monthly-audience-metric\/\">YouTube Music testing new \u201cMonthly Audience\u201d metric<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! This file is auto-generated *\/\n\t\t!function(c,d){\"use strict\";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/routenote.com\/blog\/youtube-music-testing-new-monthly-audience-metric\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;YouTube Music testing new \u201cMonthly Audience\u201d metric&#8221; &#8212; RouteNote Blog\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","thumbnail_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/01\/image-2.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"A dynamic new \u201cMonthly Audience\u201d metric is being tested to replace the subscriber count, making it easier to measure actual engagement. YouTube Music is shaking things up by testing a new \u201cMonthly Audience\u201d metric to replace the traditional subscriber count that has long been carried across from the main YouTube platform. Spotify prominently displays its \u201cMonthly Listeners\u201d metric, and now YouTube Music is looking to do the same. During this testing phase some artist pages will start displaying \u201cMonthly Audience\u201d, while others will continue to show their total \u201cSubscribers\u201d count. What is the monthly audience metric? The \u201cMonthly Audience\u201d estimates..."}