1.0RouteNote Bloghttps://routenote.com/blogJacca-RouteNotehttps://routenote.com/blog/author/jacca/rich600338<blockquote class="wp-embedded-content"><a href="https://routenote.com/blog/spotify-launch-targeted-adverts-in-podcasts/">Spotify launch targeted adverts in podcasts</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://routenote.com/blog/spotify-launch-targeted-adverts-in-podcasts/embed/" width="600" height="338" title="“Spotify launch targeted adverts in podcasts” — RouteNote Blog" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://routenote.com/blog/wp-content/uploads/2020/01/Spotify-podcast-advertising.png1282768Spotify have expanded their platform for brands and are placing adverts in their vast catalogue of podcasts available to stream. Since expanding their platform from solely music to include podcasts for streaming, Spotify have seen podcasts take off. With their now expansive list of podcasts available to stream and millions of listeners tuning in to episodes every week they are opening them up to advertisers. Spotify have announced ‘Spotify Podcast Ads’, allowing brands and companies to pay to advertise on podcasts. Using Spotify’s ‘Streaming Ad Insertion’ technology marketers will be able to target their ads to audiences they think are...