1.0RouteNote Bloghttps://routenote.com/blogEmily Howarthhttps://routenote.com/blog/author/emily-howarth/rich600338<blockquote class="wp-embedded-content"><a href="https://routenote.com/blog/meta-cracks-down-on-unoriginal-content/">Meta cracks down on unoriginal content</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://routenote.com/blog/meta-cracks-down-on-unoriginal-content/embed/" width="600" height="338" title="“Meta cracks down on unoriginal content” — RouteNote Blog" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://routenote.com/blog/wp-content/uploads/2024/10/cover.png19201080Meta is targeting recycled content, here’s what creators need to know and why originality now matters more than ever. Meta has announced a shift in how it evaluates and promotes content across Facebook and Instagram, unveiling new policies aimed at reducing the visibility of unoriginal posts. The update targets the growing trend of recycled material, particularly low-effort reposts of viral videos, memes, and AI-generated media with little or no transformation. Under the new guidelines, Meta will begin actively demoting or removing content that doesn’t demonstrate originality or meaningful contribution. Pages and creators who rely heavily on aggregating other people’s work,...