Why is it important to diversify your online presence as an artist?
Cast a wider net, protect yourself from platform-based problems, and more by being present online in more than one place. Content creation can be a full time job in itself, but it’s also an important additional responsibility for most modern day musicians. Getting too comfortable on one online platform can spell disaster. The social media landscape can be surprisingly volatile, so mitigating risk by diversifying your online presence is key if you’re an artist trying to create a community, engage an audience, and promote your work. You know that there’s going to be a bit about eggs and baskets, so…
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