Streaming 2.0: What the future of music streaming means for fans, artists, and the industry. Here’s everything you need to know. Click below to jump to one of the following: Shifting from customer growth to customer value Targeting new and established markets Artist-centric principles Early initiatives and industry cooperation Is Streaming 2.0 beneficial or is it simply a money grab? The future of streaming? In September 2024, Universal Music Group (UMG) unveiled its vision for the future of music streaming- “Streaming 2.0”. This concept aims to redefine the streaming landscape by focusing on customer value, expanding markets, and adopting artist-centric…