Viva Latino celebrates a decade of Latin music success on Spotify

The Latin Music-dedicated Spotify playlist has turned 10 by celebrating some impressive achievements. Over the past ten years, Latin music has grown to become a major force in the global music scene. In 2015, it accounted for 8% of global Spotify streams. According to Spotify’s recent celebratory article, it represents more than a quarter of all listening worldwide, reflecting both the creativity of artists and the enthusiasm of fans. This growth is echoed across other platforms, with Latin music seeing a 19% increase in plays on Audiomack, reflecting its worldwide expansion. At the heart of this growth is Viva Latino,…