Is TikTok about to lose 15% of the world’s recorded music?
TikTok and current music-licensing partner, Merlin have fallen out. Are we about to see a lot less indie music on TikTok? TikTok is having a falling out with another partner over matters concerning music licensing. This time, a lot of questions are thrown up around the presence of independent artists and music on the social platform. Merlin is a licensing agency that represents independent labels and distributors, managing deals with platforms like TikTok on their behalf. The idea is that Merlin can get a better deal for these indies collectively than they are likely to get by going it alone….
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