TikTok does NFTs now – first collection announced

Image Credit: TikTok

Lil Nas X is the face of TikTok’s first NFT drop, with Grimes, Bella Poarch and more involved.

The very first TikTok NFT collection drops soon. Now you can “own a moment that broke the internet,” according to the video platform, by buying NFTs from TikTok.

The drop is inspired by six viral TikTok videos transformed into single copy NFTs. In keeping with the collaborative world of TikTok, the drops are joint ventures between famous TikTok creators and NFT artists.

The first NFT to drop will be Lil Nas X’s collaboration with Rudy Willingham, who went viral after creating a spot-motion video inspired by “Montero (Call Me By Your Name)”. Another collaboration is between Brittany Broski – “Kombucha Girl” – and Grimes.

NFT stands for non-fungible token – unique digital data created by blockchain technology that shows that you own a digital item. Each one-of-one NFT will appear weekly on a drop site and made available on Ethereum. TikTok is inviting people to bid on the NFTs with money raised “largely” going to the creators – a way to reward and show support for creators, TikTok said.

Image Credit: TikTok

There’s also an NFT from virtual shoe and collectible creator RTFKT and AI robot rapper FNMeka, who has given NFTs away before in collaboration with energy drink company G FUEL. TikTok is a strange and wonderful place.

Nick Tran, Global Head of Marketing at TikTok said: “The creation that happens on TikTok helps drive culture and starts trends beyond the platform. As the creator economy continues to grow, we’re continually looking for new and differentiated ways to support our creators.

“Now, fans can own a moment on TikTok that helped shape the internet while supporting some of their favourite creators. We’re excited to see how our community and NFT communities engage with some of the internet’s most beloved cultural milestones.”

The NFTs will be powered by Immutable X with carbon neutral trading, good news considered the debate around the environmental impact of the NFT craze. Lil Nas X’s NFT drops on October 6th.

Want to get your music on TikTok? Release your songs with RouteNote for free today to upload your music to TikTok, and earn money every time your track is used in a new TikTok video. You and your music could go viral – hey, maybe one day you’ll have your own TikTok NFT. Find out more about RouteNote here.

I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.

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