Spotify Wrapped 2025 smashes records with over 200 million engaged users

This year’s Spotify Wrapped has been the company’s biggest ever, hitting impressive stats in the first 24 hours. Spotify has kicked off the end-of-year tradition in style as Wrapped 2025 became the platform’s biggest launch yet. Within the first 24 hours, more than 200 million users had jumped into their personalised stories. As TechCrunch reports, this was “19% more than last year’s AI-centered flop. Last year, it took Wrapped 62 hours to reach 200 million users, the Music Week notes.” Engaged users are counted as anyone who views at least one story, showing just how keen listeners were to explore…