Spotify to label AI artists with new AI Persona badge

Spotify is introducing an AI Persona badge and excluding AI artists from recommendations by default. Here’s what the update means for independent musicians and labels. Spotify is taking another major step in its response to the rise of AI-generated music, announcing a new “AI Persona” badge that will begin appearing on certain artist profiles from mid-September 2026. The move is designed to give listeners more transparency when they encounter an artist who looks and sounds like a real person but is actually an AI-generated persona. Crucially for musicians, Spotify says the change is about the identity of the artist, rather…