Spotify reveals new data on “Super Listeners”
The most powerful people in music? Super listeners. Spotify explains who they are, why they matter, and how artists can connect with them. In a music industry increasingly dominated by fleeting trends, viral moments, and algorithmic discovery, Spotify is placing its focus on something deeper: sustained connection. Today Spotify released new data and tools to help artists understand a powerful, loyal, and highly engaged segment of their audience, one Spotify now refers to as their “super listeners.” These fans aren’t just casual streamers or passive playlist skimmers. They’re showing up regularly, going deep into catalogs, buying merch, attending shows, and…
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