Spotify looks to pay video creators to put shows on its platform

Spotify is expanding into video content and offering new incentives for creators to bring their shows to the platform. Spotify, is making a push into video content. The company has begun offering financial incentives to video creators, encouraging them to publish their shows on Spotify’s platform. This move positions Spotify to compete directly with YouTube, especially in the fast-growing world of video podcasts and creator-led content. Over the past year, Spotify has been speaking with video creators with offers of payment and performance-based revenue sharing. These deals, according to sources familiar with the matter, range from five-figure to seven-figure payouts,…