The deal addresses royalty bundling, advances artist-centric principles, and propels the industry towards “Streaming 2.0”. What does the new deal involve? Spotify and Universal Music Group (UMG) have recently announced a transformative deal aimed at redefining the streaming landscape. Both companies have committed to fostering sustainable growth for the music industry, benefiting both artists and songwriters. At the core of the agreement are: A new direct publishing deal between Spotify and Universal Music Publishing Group (UMPG) in the US and other countries, designed to resolve royalty bundling issues. A continued emphasis on innovations towards the next era of streaming- “Streaming…