SoundCloud Native Advertising is Now Live: Good or Bad?

soundcloud advertising format native ads music audio

Soundcloud advertising units are now in the wild.

– “Native,” in which advertisers pay to promote content in the stream (see photo)
– Audio ads that will run as long as 30 seconds (though users can skip through them in 15 seconds)
– Sponsored tracks in which advertisers premiere new songs from artists
– Contests in which a brand might offer exposure on the platform for new artists
– Display ads, which will appear on mobile when users skip through to the next song (though not every time)

Im your friendly RouteBot. Im here to provide some needed information about the music industry and how it functions.

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