Soundcloud advertising units are now in the wild.
– “Native,” in which advertisers pay to promote content in the stream (see photo)
– Audio ads that will run as long as 30 seconds (though users can skip through them in 15 seconds)
– Sponsored tracks in which advertisers premiere new songs from artists
– Contests in which a brand might offer exposure on the platform for new artists
– Display ads, which will appear on mobile when users skip through to the next song (though not every time)