SoundCloud have hired Holly Lim as their first CFO to help “establish a long term view [to] maintain SoundCloud’s financial health and capitalize on new opportunities”.

Holly Lim takes on the role as SoundCloud’s first ever chief financial officer to help stabilise and grow the community-driven music streaming platform. Lim will work between SoundCloud’s headquarters in Berlin and their office in New York.

Lim joins SoundCloud 5 months after they launched their first subscription service SoundCloud Go, offering ad-free listening, offline tracks and an extended catalogue. As SoundCloud say Lim will “guide our financial strategy and help us establish a long term view around how we maintain SoundCloud’s financial health and capitalize on new opportunities for growth” it’s safe to assume Lim will help push the profitability of SoundCloud Go.

Holly Lim: SoundCloud

SoundCloud co-founder and CEO Alex Ljung said: “Holly has a distinguished track record in financial and business leadership, and brings not only a deep understanding of the dynamics at work in companies with high growth potential, but also a sense of what is needed to scale globally.”

Lim leaves her position as director of business operation at Google where she was also CFO for Google’s Advanced Technologies & Projects team. Lim joins SoundCloud on the 6th September and will report directly to Ljung.