A new alliance will push up-and-coming artists in front of people through the fun and viral videos of Triller, powered by SoundCloud.
Triller will now feature playlists curated straight from SoundCloud‘s team of tastemakers, offering up a fresh selection for creators to choose from. The playlists will appear for users on the Music Discovery page and will be regularly updated each month with fresh tracks taken from SoundCloud’s various artist-driven teams.
Artists can now also link their Triller profiles to their SoundCloud profile to get fans to head to their pages directly. The connection is an important one for Triller, who recently lost their music license with UMG. This severely depleted the amount of music they were able to offer to creators and fans.
Triller CEO, Mahi de Silva said: “With a shared goal of showcasing established and emerging talent, this partnership puts artists first – just like Triller does. In front of a global audience, emerging artists will now have the opportunity to develop a Triller fan base that is empowered to create, share, and connect.”
With over 300 million downloads, Triller is huge but the TikTok competitor has nowhere near the scope of it’s main rival. TikTok also have established music licenses allowing for a pretty comprehensive music choice for creators to choose from. A close relationship with SoundCloud and its independent creators could be the niche Triller needs to stand apart.