China’s getting a hot new source of EDM with Liquid State, a brand new label launched by Sony Music.
In partnership with Tencent Music Entertainment, Sony have launched an EDM label to break the genre further in China. The new label is called Liquid State and will try to push and create Chinese EDM artists rather than introducing established Western acts.
Sony’s partnership with Tencent Music Entertainment is a massive deal. Their parent company, Tencent Holdings are giant in Asia with influence on the scale that Google has in the Western world, giving Liquid State a large backing of funding and influence. Tencent’s recent ventures have shown their interest in the massive Western music industry, including a stock swap with Spotify. Tencent have reportedly promised to promote Liquid State through their popular media channels, including WeChat, QQ, Tencent Video, and QZone.
Artists signed to Liquid State include Chinese EDM acts DJ Lizzy, Chris Lee, Korean duo Junkilla and BIGBANG, and Nicholas Tse and Sunigri from Hong Kong. The closest to a Western artist so far is the Chinese-American ZHU. With one of the worlds 3 major labels and tech giant Tencent marketing artists to 1.4 billion people they should be able to make a big mark in China’s music scene.