A bunch of leaders in broadcast radio have come together with Shazam to provide a long-awaited solution to measuring audiences across radio formats online and off.
Leading figures in broadcasting radio have joined Shazam to create the technology capable of measuring audio metrics across all radio formats. The collaborators with Shazam are iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group.
President, CEO, and founder of Horizon Media Bill Koenigsberg said: “We welcome this kind of innovation in the audio sector, particularly as more and more advertisers are turning to audio solutions to reach the hundreds of millions of audio consumers monthly. A solution that better measures audio is good for us, for our clients and for their brands.”
All the companies are combining their technology in audience measurement and their data assets to create the technology which the industry have been longing for. Using innovative audio recognition technology and geographic stats the companies can collect listening metrics across millions of devices and provide the information for the music industry.
Shazam’s chief revenue officer hired last December, Greg Glenday said: “Shazam has become the industry standard in delivering fast, accurate audio recognition at scale. We are thrilled to help support these radio industry leaders as they continue to innovate.”
iHeartMedia’s President of Research and Insights said: “Shazam delivers unparalleled audio insights that will enable stable measurement across both digital and broadcast radio, making this an extremely exciting initiative for both iHeartMedia and the audio industry. The richness of our data, combined with Shazam’s measurement capabilities, will enable much deeper insights than traditional audio measurement does, and we will believe it’s a necessary and valuable addition to the evolving multi-platform audio measurement marketplace.”
Chief Insights Officer of Cumulus Media, Pierre Bouvard said: “Shazam’s audio insights can be an empowering measurement tool for Cumulus Media, as well as the audio industry. Clients are demanding more insights and targeting capabilities from media companies, and radio needs to offer what has become basic table stakes. Shazam can help us deliver on these expectations.”
Bill Hoffman, president of Cox Media Group, said: “We like what we see going on with Shazam. Listeners have more contact with their brand of choice than ever before. We continue to get excited about Audience Measurement that keeps up with the rapid advances of technology to accurately account for who and what makes up our audience.”