More artists are playing residencies, so why do musicians need to keep touring?
As more artists opt for multi-night residencies, why does touring need to be a viable option for emerging and mid-tier artists? For growing bands and artists, touring used to represent the early signs of making it, and an exciting opportunity to travel and conquer new audiences. Now, thanks to rising costs, it’s more of a barely possible logistical nightmare. More and more artists are favouring residencies in single venues and cities instead, an option that offers many advantages that touring doesn’t. But, this isn’t really viable for most artists, and there are numerous reasons why touring shouldn’t be eschewed just…
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