Taylor Swift and Charli XCX drive record music tourism in the UK in 2024

UK music tourism hit a new high last year thanks to global stars and arena tours. A new report from UK Music has revealed that 2024 was a huge year for music tourism in the UK. A record-breaking 23.5 million people travelled to see live music events across the country last year, spending a total of £10 billion. This is a significant rise from 2023, when there were 19.2 million music tourists who spent £8 billion. Major artists were a big part of this growth. Taylor Swift’s Eras Tour was named as one of the main reasons for the rise…